Lisa Johnston

Editorial Director

Author Profile

Lisa Johnston is the Editorial Director of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

5/29/2023
Ralph Lauren Joins Ranks Testing Generative AI
Ralph Lauren is leveraging early learnings from existing artificial intelligence use cases to test generative AI across a range of business functions, company leaders shared.

Lisa Johnston
5/25/2023
Eboost Taps Generative AI To Chat With Digital Twin Consumers
Energy supplement and drink company Eboost is seeing results in using generative AI tools to improve both its marketing and product innovation efforts.

Lisa Johnston
5/24/2023
General Mills Piloting Dynamic Packaging
General Mills is investing in dynamic packaging labels to increase consumer education around recycling and further collaboration across the retail value chain.

Lisa Johnston
5/24/2023
E.l.f. Earmarks ERP Investments
E.l.f. Beauty will implement a new ERP system as part of its growth strategy.

Lisa Johnston
5/22/2023
Deoleo Taps Blockchain-Based QR Codes in Traceability Push
Olive oil manufacturer Deoleo hopes to advance its sustainable sourcing goals with the help of QR codes.

Lisa Johnston
5/18/2023
How Colgate-Palmolive’s Digital Upskilling Is Leading to E-commerce Growth
Colgate-Palmolive’s efforts to digitally upskill its employees over the last three years are paying off in e-commerce gains.

Lisa Johnston
5/11/2023
Becle’s Proximo Spirits Leans Into Decision Intelligence
Proximo Spirits is investing in decision intelligence as part of its efforts to improve its forecasting and demand planning capabilities.

Lisa Johnston
5/8/2023
Generative AI Frenzy Burns On As Most Execs Rank Benefits Over Risks: Gartner
The excitement surrounding generative AI is fierce, and consumer goods executives may want to settle in for the long haul as they evolve from experimenting with ChatGPT to driving transformation for tremendous revenue growth opportunities.

Lisa Johnston
4/23/2023
How General Mills Is Readying For Generative AI-Fueled Misinformation
General Mills is testing artificial intelligence to combat misinformation within its marketing campaigns, a growing imperative for the consumer goods company given the rapid ascent of generative AI.

Lisa Johnston
4/19/2023
CPGs Facing Fierce Pressure To Launch New Products
New CPG product introductions declined 16% during the pandemic, but retail shelves are ready and waiting for the pipeline to unleash new innovations to woo consumers with less spending power.

Lisa Johnston