Lisa Johnston
ARTICLES BY THIS AUTHOR
- 11/2/2023
What CPGs Think About Ozempic and GLP-1 (Hint: More Data, Please)
Alarm bells have been ringing about the potential impact of GLP-1 drugs on food and beverage purchase habits, but a recent study indicates this is merely another consumer behavior trend to navigate — and many say more data is needed. - 10/26/2023
Coca-Cola RGM Levers: Expand AI Retail Personalization & Adjust Price Pack Architecture
Coca-Cola is accelerating its digital B2B platforms for better tailoring of product, price, and packaging architecture, which are expected to reduce out of stocks and optimize physical inventory placement. - 10/22/2023
Hershey Executes ‘Massive’ Halloween Assortment Change Driven By Consumer Insights
The Hershey Company, a longtime user of consumer insights within its retail strategies, is leveraging them within this year’s Halloween assortment strategy. - 10/19/2023
Colgate-Palmolive Opens AI-Infused Plant to Propel Hill’s Growth
Colgate-Palmolive is bringing high tech to its new Hill’s Pet Nutrition manufacturing plant as it seeks to overcome the capacity constraints dogging its growth ambitions. - 10/19/2023
IT Integration Issue Slows Nestle Production
An IT integration issue is leading to some supply constraints for Nestle’s Health Science division. - 10/16/2023
OSA Is a Team Sport: How Hershey Keeps Candy On Shelves During Its Super Bowl
The Hershey Company’s cross-functional volunteer program that provides insight into a day in the life of a retail field team has grown to more than 2,000 total participants, helping the CPG not only keep products on shelves during Halloween but also bolster its talent pipeline. - 10/11/2023
Unilever Brings Mobile Digital Transformation to Factory Floor
Unilever has launched a new mobile app for factory employees to keep them as digitally connected as their in-office colleagues. - 10/8/2023
The Pursuit Of Personalized Insights: Inside Henkel’s Experience Center
The Henkel Experience Center (HEC) serves as an interactive platform for myriad functions and stakeholders in the global company, and it’s become an integral part of its growth mission. Get a look inside. - 10/1/2023
Unilever, Walmart, Bel Group Pledge #TooGoodToWaste With Consumer Goods Forum
A host of CPG companies and retailers, including Unilever, Bel Group, and Walmart, are aligning with the Consumer Goods Forum in a bid to combat food waste across the value chain. - 9/25/2023
Generative AI Tracking To Transform Sales Functions and Data Use: Gartner
While a great deal of the hype surrounding generative AI has been focused on marketing use cases, the technology stands to transform how sales organizations collect and use complex data.
