ARTICLES BY THIS AUTHOR

• 12/31/2003

  A Simple Plan

  Measured SCP projects aim for rapid rollout <br />

  Root Man
• 12/31/2003

  The Missing Link

  Next wave of analytics connects people, processes and performance

  Root Man
• 12/31/2003

  Mutual Benefits

  A holistic CRM strategy drives value for CG firms and retail partners

  Root Man
• 12/31/2003

  The Pace Quickens

  Wal-Mart mandate speeds data synch efforts

  Root Man
• 12/31/2003

  A Change of Plans

  The customer relationship management (CRM) boom, once marked by multi-million dollar technology acquisitions, is over, and in 2003, CG companies shifted the spotlight from CRM solutions to CRM-related functions.

  Root Man
• 12/31/2003

  Technology in transition

  Bruce Springsteen once said that he writes so many songs about cars because he likes to sing about people in transition.

  Root Man
• 12/31/2003

  Learning a New Trade

  Trade promotion turns into a top IT initiative

  Root Man
• 12/31/2003

  Source of Inspiration

  CG firms tap outsourcing and consulting to address changing biz environment <br />

  Root Man
• 12/31/2003

  Reader's Choice Survey 2004

  Consumer goods firms rate the top tech vendors

  Root Man
• 12/31/2003

  A Sound Investment

  Supply chain services to surge in 2004

  Root Man