ARTICLES BY THIS AUTHOR

• 12/31/2003

  The Missing Link

  Next wave of analytics connects people, processes and performance

  Root Man
• 12/31/2003

  Mutual Benefits

  A holistic CRM strategy drives value for CG firms and retail partners

  Root Man
• 12/31/2003

  The Pace Quickens

  Wal-Mart mandate speeds data synch efforts

  Root Man
• 12/31/2003

  A Change of Plans

  The customer relationship management (CRM) boom, once marked by multi-million dollar technology acquisitions, is over, and in 2003, CG companies shifted the spotlight from CRM solutions to CRM-related functions.

  Root Man
• 11/30/2003

  Winning Formula -- December 2003

  Electronic Arts beats the supply chain game with a robust front and back-end strategy

  Root Man
• 11/30/2003

  Analyst News -- December 2003

  New regulations spur CRM movement

  Root Man
• 11/30/2003

  Leaders of the Pack

  A CIO Roundtable Discussion

  Root Man
• 11/30/2003

  The Changing Concept of Supply Chain

  Cultural issues and resistance to change emerge as key hurdles

  Root Man
• 11/30/2003

  Hype vs. Reality

  Addressing the issues of product management

  Root Man
• 11/30/2003

  Creating a Common View

  How internal collaboration efforts surged in 2003 <br />

  Root Man