ARTICLES BY THIS AUTHOR

• 10/31/2003

  In High Demand

  Welch's BOOSTS its demand plans and trade promotions

  Root Man
• 10/31/2003

  2003 Top 100 Consumer Goods Companies

  Consumer Goods Technology presents the WHO'S WHO LIST of the industry's larget players

  Root Man
• 8/31/2003

  The Key to Collaboration

  First Alert fine tunes collaborative forecasting

  Root Man
• 8/31/2003

  Hitting Return

  In these trying economic times, CIOs must put on their accounting caps in order to create a meaningful business case that justifies their technology purchases.

  Root Man
• 8/31/2003

  Reaping the Rewards

  Mobile and wireless applications are proving to be hot technologies in the consumer goods industry.

  Root Man
• 8/31/2003

  Taking the Plunge

  How to adopt CRM without sinking IT budgets

  Root Man
• 8/31/2003

  Home Improvement

  A J.D. Edwards overhaul allows F. Schumacher to streamline and improve customer service.

  Root Man
• 8/31/2003

  Analyst News -- Dectember 2003

  How to interpret customer profitability

  Root Man
• 8/31/2003

  Brand Aid

  Unilever centralizes master info source to bolster brands

  Root Man
• 8/31/2003

  Food Network

  How Liberty Richter feeds its supply chain

  Root Man