ARTICLES BY THIS AUTHOR

• 3/31/2004

  Insight: Competitive Edge

  A new method to examine IT budgets and spending

  Root Man
• 2/29/2004

  Customer Management: Playing for Keeps

  Sony PlayStation empowers its sales force with flexible CRM tools.

  Root Man
• 2/29/2004

  Special Report - March 2004

  New technology and metrics create a compelling case for consumer goods firms to revisit online initiatives.

  Root Man
• 2/29/2004

  Cover Story: The Key to Success

  Heinz unlocks the secret to Project Keystone, the company's comprehensive trade funds strategy.

  Root Man
• 2/29/2004

  Supply Chain: Under One Roof

  VF Corp. nears its goal of creating a unified supply chain management infrastructure.

  Root Man
• 2/29/2004

  Product Management: Fast Turnaround

  How Procter & Gamble saved one of its key brands

  Root Man
• 2/29/2004

  Between the Lines -- March 2004

  Making sense of POS data, private label competition and other industry-facing issues

  Root Man
• 2/29/2004

  Who will make headlines in 2004?

  Count the number of times a technology is mentioned in the press and you will quickly surmise that Radio Frequency Identification (RFID) is the most over-hyped in the industry.

  Root Man
• 2/29/2004

  Collaboration: Opening the Lines of Communication

  Acosta embarks on a massive CRM project to bolster partner relationships

  Root Man
• 2/29/2004

  About Face

  Even though the modern-day facelift is a last-ditch effort in the never-ending quest to remain youthful, the principles behind the facelift make perfect sense.

  Root Man