ARTICLES BY THIS AUTHOR
- 4/30/2004
Keeping Pace with Demand
Pavlov famously used dogs to illustrate his theory of operant conditioning, associating a ringing bell with a tasty treat so that his pooches eventually started drooling at the sound of a bell, even without a treat as a payoff. - 4/30/2004
Taking Action May 2004
It is common practice for manufacturers and distributors to have access to mountains of promotional and point-of-sale data, but few companies look outside of the box and assume an active role in developing and reshaping technology tools to better fit the information needs of their unique business. - 4/30/2004
Sticking to the Plan
The words "technology" and "new" are rarely far from one another in articles about supply chain technology. - 4/30/2004
Point of Impact
CGT caught up with Steve Peppler, CEO, Flintfox, an up-and-coming TPM vendor, to get the scoop on trade promotions management. - 3/31/2004
Customer Management: Driving to The Store
Coca-Cola Enterprises embarks on a radical direct-store delivery project. - 3/31/2004
Enterprise: In Through the Out Door
P&G turns to IBM outsourcing to focus on its core businesses. - 3/31/2004
Keep It Clean
Since joining this magazine, I've been introduced to a slew of buzzwords that herald the dawn of a new age for information technology (IT).