ARTICLES BY THIS AUTHOR
- 4/30/2004
Shredding the Paper Trail
Across the globe, consumer goods companies continuously churn out high volumes of innovative products that people rely on every single day. - 4/30/2004
Tapping Brand Growth
When it comes to unforgettable advertising campaigns, Miller Brewing Company is the creme-de-la-creme, however, the company wasn't always sitting in the "front row" of pop-culture marketing tactics. - 4/30/2004
Insights -- May 2004
Product Lifecycle Management (PLM) is receiving more attention at the leadership level and the value and benefits are being more deeply understood and appreciated. - 4/30/2004
Keeping Pace with Demand
Pavlov famously used dogs to illustrate his theory of operant conditioning, associating a ringing bell with a tasty treat so that his pooches eventually started drooling at the sound of a bell, even without a treat as a payoff. - 3/31/2004
Customer Management: Driving to The Store
Coca-Cola Enterprises embarks on a radical direct-store delivery project. - 3/31/2004
Enterprise: In Through the Out Door
P&G turns to IBM outsourcing to focus on its core businesses.