ARTICLES BY THIS AUTHOR
- 5/31/2004
The speed of success
As a New Jersey native, it's been tough to handle the endless barrage of jokes about big hair, shopping malls and the bizarre odors that perpetually cling to the Turnpike like a bad case of head lice. - 5/31/2004
Travel Expense
Polaroid utilizes a Web-enabled tool to capture low-cost transportation needs. - 5/31/2004
The 25 Most Influential: June 2004
With a higher degree of mandates from retailers, corporate legislation like Sarbanes-Oxley and a crowded product marketplace, it would appear that the consumer goods landscape is an unforgiving atmosphere full of revenue roadblocks. - 5/31/2004
Between the Lines-- June 2004
How to best utilize supply chain services in a multi-channel environment. - 4/30/2004
Shredding the Paper Trail
Across the globe, consumer goods companies continuously churn out high volumes of innovative products that people rely on every single day. - 4/30/2004
Tapping Brand Growth
When it comes to unforgettable advertising campaigns, Miller Brewing Company is the creme-de-la-creme, however, the company wasn't always sitting in the "front row" of pop-culture marketing tactics. - 4/30/2004
Insights -- May 2004
Product Lifecycle Management (PLM) is receiving more attention at the leadership level and the value and benefits are being more deeply understood and appreciated. - 4/30/2004
Keeping Pace with Demand
Pavlov famously used dogs to illustrate his theory of operant conditioning, associating a ringing bell with a tasty treat so that his pooches eventually started drooling at the sound of a bell, even without a treat as a payoff.