ARTICLES BY THIS AUTHOR
- 5/31/2004
Between the Lines-- June 2004
How to best utilize supply chain services in a multi-channel environment. - 5/31/2004
Insights -- June 2004
Companies accept contract compliance breakdowns as a fact of life and have done so for years. - 5/31/2004
The speed of success
As a New Jersey native, it's been tough to handle the endless barrage of jokes about big hair, shopping malls and the bizarre odors that perpetually cling to the Turnpike like a bad case of head lice. - 5/31/2004
Travel Expense
Polaroid utilizes a Web-enabled tool to capture low-cost transportation needs. - 5/31/2004
The 25 Most Influential: June 2004
With a higher degree of mandates from retailers, corporate legislation like Sarbanes-Oxley and a crowded product marketplace, it would appear that the consumer goods landscape is an unforgiving atmosphere full of revenue roadblocks. - 4/30/2004
Taking Action May 2004
It is common practice for manufacturers and distributors to have access to mountains of promotional and point-of-sale data, but few companies look outside of the box and assume an active role in developing and reshaping technology tools to better fit the information needs of their unique business. - 4/30/2004
Sticking to the Plan
The words "technology" and "new" are rarely far from one another in articles about supply chain technology. - 4/30/2004
Point of Impact
CGT caught up with Steve Peppler, CEO, Flintfox, an up-and-coming TPM vendor, to get the scoop on trade promotions management. - 4/30/2004
Special Report - May 2004
The American Marketing Association defines a brand as a "name, term sign, symbol or design or a combination of them, which is intended to identify the goods or services of one seller or group of sellers and to and to differentiate them from those of competitors."