Skip to main content

Root Man

ARTICLES BY THIS AUTHOR

  • 5/31/2004

    Travel Expense

    Polaroid utilizes a Web-enabled tool to capture low-cost transportation needs.
  • 5/31/2004

    The 25 Most Influential: June 2004

    With a higher degree of mandates from retailers, corporate legislation like Sarbanes-Oxley and a crowded product marketplace, it would appear that the consumer goods landscape is an unforgiving atmosphere full of revenue roadblocks.
  • 5/31/2004

    The Big Picture

    The Crayola brand owner draws on Siebel to brighten trade promotions.
  • 5/31/2004

    Cracking the RFID Shell

    Paramount Farms revamps its legacy system with RFID at the core
  • 5/31/2004

    Between the Lines-- June 2004

    How to best utilize supply chain services in a multi-channel environment.
  • 5/31/2004

    Built for Speed

    Sundance Catalog streamlines its product development
  • 4/30/2004

    Tapping Brand Growth

    When it comes to unforgettable advertising campaigns, Miller Brewing Company is the creme-de-la-creme, however, the company wasn't always sitting in the "front row" of pop-culture marketing tactics.
  • 4/30/2004

    Insights -- May 2004

    Product Lifecycle Management (PLM) is receiving more attention at the leadership level and the value and benefits are being more deeply understood and appreciated.
  • 4/30/2004

    Keeping Pace with Demand

    Pavlov famously used dogs to illustrate his theory of operant conditioning, associating a ringing bell with a tasty treat so that his pooches eventually started drooling at the sound of a bell, even without a treat as a payoff.
  • 4/30/2004

    The Pulse -- May 2004

    Cheez-It Gets a New Twist