ARTICLES BY THIS AUTHOR
- 5/31/2004
The 25 Most Influential: June 2004
With a higher degree of mandates from retailers, corporate legislation like Sarbanes-Oxley and a crowded product marketplace, it would appear that the consumer goods landscape is an unforgiving atmosphere full of revenue roadblocks. - 5/31/2004
Between the Lines-- June 2004
How to best utilize supply chain services in a multi-channel environment. - 5/31/2004
Insights -- June 2004
Companies accept contract compliance breakdowns as a fact of life and have done so for years. - 4/30/2004
Insights -- May 2004
Product Lifecycle Management (PLM) is receiving more attention at the leadership level and the value and benefits are being more deeply understood and appreciated. - 4/30/2004
Keeping Pace with Demand
Pavlov famously used dogs to illustrate his theory of operant conditioning, associating a ringing bell with a tasty treat so that his pooches eventually started drooling at the sound of a bell, even without a treat as a payoff. - 4/30/2004
Taking Action May 2004
It is common practice for manufacturers and distributors to have access to mountains of promotional and point-of-sale data, but few companies look outside of the box and assume an active role in developing and reshaping technology tools to better fit the information needs of their unique business.