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Root Man

ARTICLES BY THIS AUTHOR

  • 12/31/2004

    New Tools on The Block

    Technology that helps consumer goods (CG) manufacturers manage promotions and get a clearer picture of consumers who use their products are the hot CRM items of the moment, say analysts, who also predict expanding investment in CRM technology by CG companies in 2005.
  • 12/31/2004

    Reaching Maturity

    Even though the growth of supply chain software has cooled significantly since the hey day of the explosive growth seen in 2000, there is still a huge opportunity for vendors to adjust offerings to better suit the needs of clients, according to a 2004 AMR Research report.
  • 12/31/2004

    Rules of Attraction

    In trade promotions management technology, integrated analytics tools that provide for precise tracking of promotions dollars are currently drawing the most attention from consumer goods (CG) companies, analysts say.
  • 12/31/2004

    Power Surge

    Many eye-opening stories emerged in 2004 but the rise of "Bloggers"-- every day people who post Web logs on the Internet for all to see--- is clearly one of the most interesting.
  • 12/31/2004

    Seal The Deal

    Usually, discussion and analysis of a particular subject is a matter of bringing in a number of viewpoints, weighing them and making a case for the most likely futures.
  • 12/31/2004

    Knowledge is Power

    Business Intelligence (BI) wasn't the hottest topic of conversation amongst IT types in 2004, and to be perfectly honest, it likely won't be the belle of the ball in 2005 either.
  • 12/31/2004

    The Pulse -- January 2005

    The No. 2 sports apparel and equipment maker in the world, adidas-Salomon Canada, uses the IBM eServer iSeries platform to gain a competitive edge in its market.
  • 12/31/2004

    Multiple Choice

    The past year was one of struggle and experimentation in consumer goods companies' use of Radio Frequency Identification (RFID), with lingering standards, product immaturity, cost and return on investment issues clouding the ability to reach Wal-Mart's January 2005 mandate.
  • 12/31/2004

    Product Placement

    Consumer goods firms are only as sharp as the products they release.
  • 12/31/2004

    Special Report: Mergers and Acquisitions

    As the retail sector consolidates and the larger players grow stronger, a rising number of consumer goods (CG) firms, such as Adolph Coors Company and Molson Inc., Hershey Foods Corporation and Wm. Wrigley Jr. Co. are executing merger or acquisition strategies.