ARTICLES BY THIS AUTHOR
- 9/30/2004
An Uncanny Approach to TPM
Throughout its first decade of doing business as a home canning company, Alltrista Consumer Products Company had little need to track promotional activity and trade promotion spending. - 9/30/2004
Taking Care of Business
With projected annual sales of more than $9 billion, Kellogg Company is evolving far beyond its core business of being the world's largest producer of cereal. - 9/30/2004
A Taste of Success
In October 2002, at the National Association of Convenience Stores, Slim Mints Weight Loss Breath Mints nabbed 82 new customers. - 9/30/2004
Going In Reverse
It's an unfortunate fact of consumer goods manufacturing that not every bottle, tube or pack flows through distribution to a retailer's operations and, ultimately, to the consumer's home and stays there, satisfying the customer. - 9/30/2004
Weathering the Storm
Unlike most companies, London Fog sees signs of celebration in the skies when dark clouds start gathering. - 9/30/2004
Playing the Field
A troubling problem facing the video game industry is the perpetual charge to create next generation consoles. - 8/31/2004
A Matter of Speaking
Pernod SA, the French division of Groupe Pernod-Ricard, manufactures the spirits Pastis 51 (the country's third-ranking brand of aperitifs), Pernod, Suze, Soho and Cafe de Paris, and distributes Groupe Pernod-Ricard brands including Seagram's Gin, Martell, Aberlour and Havana Club. - 8/31/2004
Striving for Synergy
Barbara Carlini, CIO of Diageo North America, streamlines tech operations to support brand growth - 8/31/2004
Mining the Value of Metrics
Mining theValue of Metrics: Home Interiors & Gifts finds a better way to track sales performance - 8/31/2004
Between the Lines -- September 2004
In order to remain competitive, consumer goods firms are faced with the increasing challenge of getting their products developed and to market faster than ever before.