ARTICLES BY THIS AUTHOR
- 9/30/2004
A Taste of Success
In October 2002, at the National Association of Convenience Stores, Slim Mints Weight Loss Breath Mints nabbed 82 new customers. - 9/30/2004
Going In Reverse
It's an unfortunate fact of consumer goods manufacturing that not every bottle, tube or pack flows through distribution to a retailer's operations and, ultimately, to the consumer's home and stays there, satisfying the customer. - 9/30/2004
Weathering the Storm
Unlike most companies, London Fog sees signs of celebration in the skies when dark clouds start gathering. - 9/30/2004
Playing the Field
A troubling problem facing the video game industry is the perpetual charge to create next generation consoles. - 9/30/2004
An Uncanny Approach to TPM
Throughout its first decade of doing business as a home canning company, Alltrista Consumer Products Company had little need to track promotional activity and trade promotion spending. - 9/30/2004
Taking Care of Business
With projected annual sales of more than $9 billion, Kellogg Company is evolving far beyond its core business of being the world's largest producer of cereal. - 8/31/2004
Insight to action
Maybe its just me, but at times it feels like the consumer goods industry is as unforgiving as a modern-day battlefield. - 8/31/2004
Special Report - September 2004
How to manage disparate touch points on the back end of business with the smorgasbord of customer touch points available today, riding the rapids of data synchronization can seem like a tricky proposition. - 8/31/2004
Increasing Innovation
TAL Apparel unbuttons a product management tool to keep its customers on the cutting edge of fashion