ARTICLES BY THIS AUTHOR
- 11/30/2004
Campbell Soup Cuts Forecast Error In Half
At 135-years-old, the Campbell Soup Company brings in nearly $7 billion in annual sales and touts more than 20 market-leading brands from a diverse product portfolio, which includes everything from the familiar red and white cans to Pepperidge Farm bakery to Godiva chocolate. - 11/30/2004
Product Innovation - December 2004
The Consumer Goods Technology 2004 award winner for Product Innovation earned its place in the spotlight not only for its recent success in both recognizing and satisfying a consumer need, but for doing so within a collaborative alliance. - 10/31/2004
Between the Lines -- November 2004
While profitability is the key to the success of any company, it is measured in a variety of ways across different areas. - 10/31/2004
INSIGHTS -- November 2004
Technology vendors and consultants have made Radio Frequency Identification (RFID) overly complex and confusing. - 10/31/2004
Health Report
Even though most diet fads come and go faster than a Britney Spears wedding ceremony, there appears to be one universal mission statement about health that rings true from sea to shining sea: A well-balanced diet and plenty of exercise are key ingredients to a quality life. - 10/31/2004
The Pulse -- November 2004
Hormel's Competitive Edge Hormel Foods Corporation sinks its teeth into Interactive Edge's XP3 Suite to better analyze syndicated scan and panel data and to automate the updating of its customer business planner. - 10/31/2004
UPCOMING EVENTS
Attendees visit the exhibit floor at the National Retail Federation 93rd Annual Convention and Expo in New York City January 12, 2004. - 10/31/2004
Changing Direction
The New York-based footwear company, Deer Stags Inc., touts a reputation for comfort, durability and value reaching back to 1929.