ARTICLES BY THIS AUTHOR
- 8/31/2004
Mining the Value of Metrics
Mining theValue of Metrics: Home Interiors & Gifts finds a better way to track sales performance - 8/31/2004
Between the Lines -- September 2004
In order to remain competitive, consumer goods firms are faced with the increasing challenge of getting their products developed and to market faster than ever before. - 8/31/2004
Taking the Lead
Even though Franklin Electronic Publishers Inc. is a world leader in handheld information, having sold more than 32 million electronic books since 1986, the company does not manufacture its own products. - 8/31/2004
Insight to action
Maybe its just me, but at times it feels like the consumer goods industry is as unforgiving as a modern-day battlefield. - 8/31/2004
Special Report - September 2004
How to manage disparate touch points on the back end of business with the smorgasbord of customer touch points available today, riding the rapids of data synchronization can seem like a tricky proposition. - 8/31/2004
Insights -- September 2004
Mandates have been the driving force behind the increasing interest in RFID. - 8/31/2004
Increasing Innovation
TAL Apparel unbuttons a product management tool to keep its customers on the cutting edge of fashion - 7/31/2004
Insights -- August 2004
Learning to embrace more than one form of trade promotions management - 7/31/2004
Editor's Note -- August 2004
Like most "normal" three-year-olds, my daughter tends to screech like an African tree monkey the moment something rubs her the wrong way.