ARTICLES BY THIS AUTHOR
- 8/31/2004
Increasing Innovation
TAL Apparel unbuttons a product management tool to keep its customers on the cutting edge of fashion - 8/31/2004
The Pulse --September 2004
A new product offering from Digital View Group called Viewstream delivers promotional and advertising messages directly to consumers via at-shelf video units placed at the point of purchase. - 8/31/2004
Quality Control - September 2004
Pierre Foods heats up business intelligence to improve sales and operations - 8/31/2004
A Matter of Speaking
Pernod SA, the French division of Groupe Pernod-Ricard, manufactures the spirits Pastis 51 (the country's third-ranking brand of aperitifs), Pernod, Suze, Soho and Cafe de Paris, and distributes Groupe Pernod-Ricard brands including Seagram's Gin, Martell, Aberlour and Havana Club. - 8/31/2004
Striving for Synergy
Barbara Carlini, CIO of Diageo North America, streamlines tech operations to support brand growth - 8/31/2004
Mining the Value of Metrics
Mining theValue of Metrics: Home Interiors & Gifts finds a better way to track sales performance - 8/31/2004
Between the Lines -- September 2004
In order to remain competitive, consumer goods firms are faced with the increasing challenge of getting their products developed and to market faster than ever before. - 8/31/2004
Taking the Lead
Even though Franklin Electronic Publishers Inc. is a world leader in handheld information, having sold more than 32 million electronic books since 1986, the company does not manufacture its own products. - 7/31/2004
Building the Foundation
Kimberly-Clark improves its retail relationships through data synch