ARTICLES BY THIS AUTHOR
- 8/31/2004
Insight to action
Maybe its just me, but at times it feels like the consumer goods industry is as unforgiving as a modern-day battlefield. - 8/31/2004
Special Report - September 2004
How to manage disparate touch points on the back end of business with the smorgasbord of customer touch points available today, riding the rapids of data synchronization can seem like a tricky proposition. - 8/31/2004
Insights -- September 2004
Mandates have been the driving force behind the increasing interest in RFID. - 8/31/2004
Increasing Innovation
TAL Apparel unbuttons a product management tool to keep its customers on the cutting edge of fashion - 8/31/2004
The Pulse --September 2004
A new product offering from Digital View Group called Viewstream delivers promotional and advertising messages directly to consumers via at-shelf video units placed at the point of purchase. - 8/31/2004
Quality Control - September 2004
Pierre Foods heats up business intelligence to improve sales and operations - 8/31/2004
A Matter of Speaking
Pernod SA, the French division of Groupe Pernod-Ricard, manufactures the spirits Pastis 51 (the country's third-ranking brand of aperitifs), Pernod, Suze, Soho and Cafe de Paris, and distributes Groupe Pernod-Ricard brands including Seagram's Gin, Martell, Aberlour and Havana Club. - 8/31/2004
Striving for Synergy
Barbara Carlini, CIO of Diageo North America, streamlines tech operations to support brand growth - 7/31/2004
Satisfying the Demand
Snack makers meet customer expectations with the latest supply chain solutions