ARTICLES BY THIS AUTHOR
- 1/31/2005
The Cutting Edge of RFID
With all of the hype, confusion and doubt surrounding the future viability of Radio Frequency Identification (RFID) technology, The Gillette Company remains unfazed, staying the course with a razor-sharp strategy that intends to mine the fathomless efficiencies that the electronic product code (EPC) offers. - 1/31/2005
Pump Up The Volume
In April 2004, IT giant Hewlett-Packard (HP) was one of just eight consumer goods giants that began shipping Electronic Product Code (EPC)-products to Wal-Mart's Dallas/Fort Worth distribution center. - 1/31/2005
Special Report - February 2005
In-store televisions and other electronic media tools are transforming the consumer/brand relationship - 1/31/2005
Calling for Security
In the May 2004 issue of Consumer Goods Technology, we reported on a developing story about the Pharmaceutical Industry RFID Group. - 12/31/2004
Back in The Saddle
Supply chain execution software has re-entered the investment spotlight as supply chain partners face heightened pressures. - 12/31/2004
Helping
There is no doubt that 2004 proved to be a more than challenging year for consumer goods (CG) companies. - 12/31/2004
Soft Return
Last month, AMR Research humbly pointed out that its prediction in RFID spending for Wal-Mart's Top 100 suppliers was off its mark. - 12/31/2004
Making an Impact
How to drive value from integration, forecasting and new product development - 12/31/2004
New Tools on The Block
Technology that helps consumer goods (CG) manufacturers manage promotions and get a clearer picture of consumers who use their products are the hot CRM items of the moment, say analysts, who also predict expanding investment in CRM technology by CG companies in 2005. - 12/31/2004
Reaching Maturity
Even though the growth of supply chain software has cooled significantly since the hey day of the explosive growth seen in 2000, there is still a huge opportunity for vendors to adjust offerings to better suit the needs of clients, according to a 2004 AMR Research report.