ARTICLES BY THIS AUTHOR
- 1/31/2005
Special Report - February 2005
In-store televisions and other electronic media tools are transforming the consumer/brand relationship - 1/31/2005
Calling for Security
In the May 2004 issue of Consumer Goods Technology, we reported on a developing story about the Pharmaceutical Industry RFID Group. - 12/31/2004
Soft Return
Last month, AMR Research humbly pointed out that its prediction in RFID spending for Wal-Mart's Top 100 suppliers was off its mark. - 12/31/2004
Making an Impact
How to drive value from integration, forecasting and new product development - 12/31/2004
New Tools on The Block
Technology that helps consumer goods (CG) manufacturers manage promotions and get a clearer picture of consumers who use their products are the hot CRM items of the moment, say analysts, who also predict expanding investment in CRM technology by CG companies in 2005. - 12/31/2004
Reaching Maturity
Even though the growth of supply chain software has cooled significantly since the hey day of the explosive growth seen in 2000, there is still a huge opportunity for vendors to adjust offerings to better suit the needs of clients, according to a 2004 AMR Research report. - 12/31/2004
Rules of Attraction
In trade promotions management technology, integrated analytics tools that provide for precise tracking of promotions dollars are currently drawing the most attention from consumer goods (CG) companies, analysts say. - 12/31/2004
Power Surge
Many eye-opening stories emerged in 2004 but the rise of "Bloggers"-- every day people who post Web logs on the Internet for all to see--- is clearly one of the most interesting.