ARTICLES BY THIS AUTHOR
- 5/22/2007
Nielsen Launches Integrated Brand-Management Consulting Service
As part of its transformation into an integrated information services organization, The Nielsen Company launches Brand3 -- Brand Cubed - which connects retail market measurement data, household panel information and customized survey research to provide clients with an integrated perspective of brand equity. - 5/22/2007
Coors Light Introduces New Cold Activated Bottle
Coors Brewing Company executives, employees and distributors are joining forces to build awareness and trial of the company's latest innovation, the Cold Activated Bottle. - 5/22/2007
Roots Replaces POS Hardware
Roots replaces its legacy POS hardware with Fujitsu TeamPOS 3000 POS terminals. - 5/22/2007
Campbell Soup Heats Up Customer Satisfaction
Campbell Soup Company is using QlikTech's QlikView, its flagship business intelligence software solution to improve its supply chain management, to enable employees to analyze corporate data in innovative ways to improve inventory control and ensure the right product mix is available to customers at the right time. - 5/22/2007
Abercrombie and Fitch Overhauls Store Processes
Abercrombie and Fitch deploys Oracle Retail to create and implement a strategy for long-term growth. - 5/22/2007
Furniture Brands SVP and CFO Resigns
Denise L. Ramos resigns from her post as senior vice president and chief financial officer of Furniture Brands International Inc. to accept the position of Chief Financial Officer at ITT Corporation. - 5/22/2007
2007 Sales & Marketing Report: Consumer Goods Companies Must Mind the Store
Consumer products manufacturers are in a battle for the brand. - 5/22/2007
Nike and Foot Locker to Open Basketball Retail Stores
Nike Inc. and Foot Locker Inc. expect to open up to 50 "House of Hoops by Foot Locker" retail stores in the United States over the next three years, creating a new brand and community-oriented retail experience that celebrates the culture of the game for basketball consumers. - 5/22/2007
Pentel Implements Vendor Managed Inventory Solution
Pentel of America, a manufacturer of writing instruments and art materials, implements Prescient's vendor managed inventory (VMI) solution to gain greater visibility into inventory movement; compare forecasts from multiple sources; generate more accurate orders; ship product more efficiently; and reduce returns. - 5/22/2007
Agentrics and SINFOS to Form Data Sync Joint Venture
Agentrics plans to form a joint venture that combines the Agentrics GenSync business unit and SINFOS, the European data synchronization solution provider owned by Pironet NDH and GS1 Germany.