Campbell Soup Heats Up Customer Satisfaction

Campbell Soup Company is using QlikTech's QlikView, its flagship business intelligence software solution to improve its supply chain management, to enable employees to analyze corporate data in innovative ways to improve inventory control and ensure the right product mix is available to customers at the right time. "QlikView's analytical power and simplicity enable our employees to more easily access critical information from disparate sources at a moments notice," says Michael Mastroianni, vice president of North American planning, reliability and operations for Campbell's. "Thanks to QlikView we now have a level of organizational visibility that was not previously achievable. This allows us to better leverage data in our management systems and understand the financial implications of supply chain decisions." In order to streamline operations and increase production efficiency, Campbell's supply chain team enlisted Terra Technology, a provider of Demand Sensing solutions for consumer goods companies, to deploy QlikView at the company's Camden, New Jersey headquarters.