2007 Sales & Marketing Report: Consumer Goods Companies Must Mind the Store

Consumer products manufacturers are in a battle for the brand. Private label is escalating, categories are more confused and harder to manage, and increasingly, retailers have more shopper insight data than the consumer manufacturer. Consumer products manufacturers must redefine processes quickly to better serve the shopper at the shelf. However, this is requires a major change of front office processes and technologies.

To manage this change, consumer products companies have organized teams to better manage retail interaction. The average company has 15 account teams, but less than 1 percent of companies surveyed in CGT's 2007 Sales & Marketing Report link channel modeling and forecasts by the account teams to demand and supply planning processes; and the redesign of technologies to support these teams is in its infancy.

Join CGT on June 5 for a deep-dive discussion (via Web seminar) around the results of our third annual Sales and Marketing Report, during which Lora Cecere, research director, AMR Research, will reveal more telling and, in some cases surprising, survey findings. Plus Brad Anderson, director of Best Practices - Distribution, Shelf Planning & Technology, Nestle Purina Petcare, will highlight what works and what doesn't in the real world.

You will also learn:

• What is driving technology investments in the sales and marketing area
• Insight into the use of technology in this area and status of current initiatives
• What the budget in the sales and marketing area looks like and how it impact technology spend

Click here for more information or to register.