ARTICLES BY THIS AUTHOR
- 10/14/2015
Hallmark Taps Mobile Omnichannel Sales Suite
The global greeting card brand aims to boost sales and improve merchandising efficiencies across international operations with Pepperi. - 10/14/2015
Birchbox Launches Its Own Makeup Brand
Birchbox has added its first in-house makeup, expanding into product development with the launch of LOC (Love of Color). Find out what the company plans for its private label line. - 10/13/2015
Anheuser-Busch InBev Agrees to Buy SABMiller
Anheuser-Busch InBev has agreed to buy its main rival SABMiller for $104 billion, creating a super brewery with sales of $55 billion. Find out the details of this potential mega-deal, which, if completed, would be among the top five acquisitions of all time. - 10/13/2015
Under Armour Seeks New CFO
Armour's COO/CFO will be step down in February 2016, leaving the athletic apparel and equipment company on the hunt for their next CFO. - 10/12/2015
Three Steps Every CPG Company Must Take to Become a Digital Business
Digital transformation is hard work. CPG companies must re-imagine the consumer experience, aligning their people, processes and technologies behind the scenes to deliver this experience. The following are three critical steps to take towards digital transformation. - 10/12/2015
Bud Light Introduces Smart Home Beer Fridge
Find out what new smart technology innovation ensures Californian consumers will never run out of beer again. - 10/12/2015
Yankee Candle Personalizes Candles with Online Tool
Find out how a new online tool from The Yankee Candle Company, Inc., lets consumers personalize candles. - 10/11/2015
Transforming the Supply Chain in Today's Digital Era
Today's digitally-connected world has drastically changed consumer expectations. That same connectivity, coupled with important advancements in technology, is poised to reshape the manufacturing industry, driving a fourth industrial revolution that many are calling industry 4.0. - 10/11/2015
Medifast Refines its Warehouse Operations
Medifast implemented a warehouse management system to optimize its distribution center operations by taking pressure off of its main ERP system and improving the functionality of its other systems. - 10/11/2015
Cracking the Omnichannel Supply Chain Code
Gary R. Godfrey, Americas Consumer Products & Retail Supply Chain leader for Ernst & Young, discusses what omnichannel means for the supply chain in consumer goods and whether or not companies are equipped to handle it.