ARTICLES BY THIS AUTHOR
- 10/6/2015
The Art of Engagement
The age of the Internet of Things presents opportunities and challenges across industries. Companies are embedding digital sensors in their products, while retailers are experimenting with digital transformation. - 10/6/2015
Spin Master Announces Management Change
Spin Master Corp. is getting a new CMO. Find out more about the transition at the global children's entertainment company. - 10/6/2015
PepsiCo's New Look
PepsiCo's new Pepsi Perfect illustrates that the "future is now." Find out what movie the limited edition soda pays homage to. - 10/6/2015
Mars Acquires Mexican Manufacturer Grupo Turin
Mars will acquire Grupo Turin, a manufacturer of high-quality chocolates in Mexico since 1928. Find out what the two companies have in common and what this means for Mars. - 10/5/2015
Keurig Green Mountain Launches Keurig KOLD
Keurig Green Mountain has launched Keurig KOLD, offering consumers a way to create fresh-made cold beverages at home. Find out howThe Coca-Cola Company and Dr Pepper Snapple Group are involved. - 10/5/2015
Mars, General Mills, Unilever, Kellogg, Nestl Unite On Climate Action
Global consumer goods food companies, including Mars, General Mills, Unilever, Kellogg Company, and Nestl USA, have united on climate action releasing a joint letter to call on U.S. and world leaders to act swiftly and decisively. Find out what additional sustainability moves these companies are making. - 10/5/2015
SAP Expands Trade Management Portfolio
SAP offers consumer products manufacturers real-time, end-to-end trade volume visibility and management with customer business planning. - 10/4/2015
Barilla Shows Consumers the Journey of Their Food
In this case study, CGT takes a deeper look at how pasta and sauce maker Barilla is offering consumers the ability to see the full lifecycle of the ingredients in a limited-edition pasta and sauce, available at Expo Milano 2015. - 9/29/2015
P&G and Walmart Commit to 100 Percent Renewable Energy
P&G, Walmart, Starbucks, Johnson & Johnson, and NIKE were among nine consumer goods companies to join a coalition of businesses intent on converting to 100 percent renewable energy. Find out how P&G plans to achieve this. - 9/29/2015
Nescaf and Google Offer Mobile Virtual Reality Coffee Experience
Nescaf and Google have teamed up to offer the worlds first fully immersive virtual reality coffee experience. Find out how the Nescaf 360 app and an ingenious viewer transport consumers to Brazils coffee fields.