ARTICLES BY THIS AUTHOR
- 12/4/2007
Pepsico Tackles North American Transportation Sourcing Challenges
PepsiCo's North American truckload network includes all inbound and outbound truckload shipments for Quaker, Tropicana, Gatorade, Frito-Lay North America and Pepsi Cola North America, consisting of 8,000 lanes of traffic and a multi-million dollar spend. - 12/4/2007
Hershey Chief Growth Officer Resigns
In order to work on ventures that leverage strategic consumer insights and innovation, Thomas K. Hernquist, senior vice president, global chief growth officer, will resign from The Hershey Company, effective December 31, 2007. - 12/4/2007
Brookshire Grocery Focuses on Everyday Pricing, Promotion
Brookshire Grocery renews its agreement for DemandTec on-demand software. - 12/4/2007
CSC Betters Small and Midsize Wholesaler Performance
Computer Sciences Corporation (CSC) introduces SmartStart for Wholesale Distribution, a new business management offering designed to maximize the performance of small and midsize wholesale distributors. - 12/4/2007
C.F. Sauer Cuts Transportation Spend
The C.F. Sauer Company, a manufacturer and distributor of consumer goods and food products, implemented JDA Software's Transportation and Logistics Management suite in less than four months to realize a 7 percent to 10 percent reduction in its overall transportation spend. - 12/4/2007
Jones Soda CEO Steps Down
Jones Soda Co. Founder Peter van Stolk will step down from his position as chairman of the board of directors and as chief executive officer at the end of the year. - 12/4/2007
Nestle and Jamba Juice Enter Ready-to-Drink Alliance
Nestle USA and Jamba Juice announce an exclusive worldwide licensing agreement to produce and distribute a line of healthy ready-to-drink beverages under the Jamba brand name. - 11/30/2007
Most Innovative Product -- December 2007
Johnson & Johnson creates an entirely new product category. - 11/30/2007
Catching up with Peter Hatch, Sr. Director, Trade Marketing Application & Process, RJ Reynolds
Kara Romanow catches up with Peter Hatch, Sr. director, Trade Marketing Application & Processes for RJ Reynolds, to discern how the role of the consumer goods sales representative has evolved.