Root Man

ARTICLES BY THIS AUTHOR

11/30/2007
Most Innovative Company
Crayola turns consumer insights into consumer needs

Root Man
11/30/2007
Most Innovative Product -- December 2007
Johnson & Johnson creates an entirely new product category.

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11/30/2007
Taking Action
Kimberly-Clark improves in-store product promotions

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11/30/2007
Catching up with Peter Hatch, Sr. Director, Trade Marketing Application & Process, RJ Reynolds
Kara Romanow catches up with Peter Hatch, Sr. director, Trade Marketing Application & Processes for RJ Reynolds, to discern how the role of the consumer goods sales representative has evolved.

Root Man
11/30/2007
SMB Award
Ruiz Foods mazimizes market share and promotional dollars

Root Man
11/30/2007
Leading Supply Chain Traits
A consumer goods perspective

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11/30/2007
Customer Management Award
Johnson & Johnson revitalizes trade promotion processes

Root Man
11/30/2007
Supply Chain Award
Procter & Gamble learns the value of a good forecast

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11/30/2007
Reinventing the Wheel
C&S Wholesale Grocers remodels forecasting process

Root Man
11/30/2007
Consumers Dream Of A Green Christmas
The environment is increasingly on consumers' radar screens, according to the 22nd Annual Holiday Survey of retail spending and trends, commissioned by Deloitte.

Root Man