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Root Man

ARTICLES BY THIS AUTHOR

  • 11/30/2007

    Consumers Dream Of A Green Christmas

    The environment is increasingly on consumers' radar screens, according to the 22nd Annual Holiday Survey of retail spending and trends, commissioned by Deloitte.
  • 11/30/2007

    Consumer Goods Industry and Innovation Awards Categories

    Recognizing consumer goods companies for excellece in innovation, technology and business strategies.
  • 11/30/2007

    Coke Gives Back

    This holiday season,the Coca-Cola Company is donating 100,000 gifts to the Marine's Toys for Tots Foundation and is asking consumers to help make that number grow even larger.
  • 11/30/2007

    Nike and Levi's Partner On Men's Only Collection

    To further define the sport-fashion market, Nike Inc.'s Jordan Brand division and Levi Strauss & Co. form a collaborative partnership to create a limited number of toe-to-head fashion packages for collectors and fans of both brands.
  • 11/30/2007

    CGT Web Connection Series -- December 2007

    Today's ever-evolving value chain can cause consumer goods manufacturers to struggle with tracking materials and assets and meet the visibility and tracking requirements of their customers.
  • 11/30/2007

    Closing Out

    It's been a year of changes -- up and down.
  • 11/30/2007

    Outlook Good For Anheuser-Busch

    Anheuser-Busch's management reviewed the company's strategies and reaffirmed expectation for earnings per share growth to exceed its 7 percent to 10 percent longterm objective for the full year of 2007.
  • 11/30/2007

    Executive Insight

    Industry executives from ConAgra Foods,Organic Valley Family of Farms and Welch's (right) weigh in on the current state of trade promotion management (TPM), including spending trends,obstacles to adoption and progress made in the consumer goods sector.
  • 11/30/2007

    From TPM To CRM

    The Kellogg Company attains customer marketing excellence
  • 11/30/2007

    Consumer Goods Fall Conference

    The ninth annual Consumer Goods Fall Conference brought more than 180 consumer goods business and IT executives to The Ritz-Carlton in Orlando, Fla., on October 21-24.