ARTICLES BY THIS AUTHOR
- 9/22/2008
General Mills Broadens Hispanic Marketing Reach
The partnership with Univision will air sponsored vignettes with cooking and nutrition tips. - 9/22/2008
Kodak Automates Data Management
The platform integrates several application "modules" that have typically only been available individually from SaaS vendors. - 9/22/2008
Unilever Improves Consumer Interactions
Contact center representatives for the consumer packaged goods giant can know leverage knowledge management to support more than 90 brands. - 9/21/2008
Coca-Cola Named Best Global Brand in 2008
Despite a challenged economy, Coca-Cola and other consumer goods brands make a good showing on an annual list of The Best Global Brands. - 9/21/2008
O4 and Market6 Agree to Integrate
The agreement aims to provide enhanced mobile forecastingaccuracy. - 9/18/2008
MillerCoors Brews Innovative Packaging Solutions
The brewer reveals details behind the development of the Cold Activated Bottle and Vented Wide Mouth Can. - 9/17/2008
Standout SMBs: 2008
Just like the consumer goods success stories before them, each one of CGT's 20 standout SMB companies demonstrates the vision and determination needed to drive exponential growth and deliver innovative product offerings. - 9/17/2008
Unilever Builds a Solid Foundation for PLM
Unilever created a global specification management system that serves as the first major component of its PLM system supporting its product innovation process. - 9/17/2008
General Mills Innovates From the Outside In
Innovation, in all of its forms, is one of General Mills' key growth drivers. In 2005, General Mills identified a corporate focus on open innovation as a key strategic priority. This led to the 2007 launch of General Mills' Worldwide Innovation Network (G-WIN), which was designed to accelerate the innovation advances that were already underway inside the company. - 9/17/2008
Tom's of Maine Enlists Packaging Developer
The natural personal care products company is working to create its next generation of mouthwash bottles.