ARTICLES BY THIS AUTHOR
- 9/22/2008
Unilever Improves Consumer Interactions
Contact center representatives for the consumer packaged goods giant can know leverage knowledge management to support more than 90 brands. - 9/22/2008
P&G Files Patent Suit against Kraft
Procter & Gamble seeks to protect its plastic coffee container design. - 9/22/2008
General Mills Broadens Hispanic Marketing Reach
The partnership with Univision will air sponsored vignettes with cooking and nutrition tips. - 9/21/2008
O4 and Market6 Agree to Integrate
The agreement aims to provide enhanced mobile forecastingaccuracy. - 9/21/2008
Coca-Cola Named Best Global Brand in 2008
Despite a challenged economy, Coca-Cola and other consumer goods brands make a good showing on an annual list of The Best Global Brands. - 9/18/2008
MillerCoors Brews Innovative Packaging Solutions
The brewer reveals details behind the development of the Cold Activated Bottle and Vented Wide Mouth Can. - 9/17/2008
Calvin Klein Sells Online
Calvinklein.com expands its operations to include on-line sales of Calvin Klein 'better' apparel, accessories, as well as products for the home. - 9/17/2008
Unilever Deploys Store Analytics
A new partnership will help Unilever make category recommends to key retail partners. - 9/17/2008
Mountain Dew Consumers Create Latest Flavor
More than a quarter of a million consumers voted for Mountain Dew Voltage to become the brand's next flavor line extension. - 9/17/2008
Avon Connects Worldwide Innovation Efforts
CGT interviews Lisa Midyette, executive director of global marketing project integration for Avon Products Inc., about how the company automated the new product development process to manage innovation on a global scale.