ARTICLES BY THIS AUTHOR
- 9/22/2008
Unilever Improves Consumer Interactions
Contact center representatives for the consumer packaged goods giant can know leverage knowledge management to support more than 90 brands. - 9/22/2008
P&G Files Patent Suit against Kraft
Procter & Gamble seeks to protect its plastic coffee container design. - 9/22/2008
General Mills Broadens Hispanic Marketing Reach
The partnership with Univision will air sponsored vignettes with cooking and nutrition tips. - 9/21/2008
Coca-Cola Named Best Global Brand in 2008
Despite a challenged economy, Coca-Cola and other consumer goods brands make a good showing on an annual list of The Best Global Brands. - 9/21/2008
O4 and Market6 Agree to Integrate
The agreement aims to provide enhanced mobile forecastingaccuracy. - 9/18/2008
MillerCoors Brews Innovative Packaging Solutions
The brewer reveals details behind the development of the Cold Activated Bottle and Vented Wide Mouth Can. - 9/17/2008
Birds Eye View
CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue. - 9/17/2008
Heineken USA Innovates in IT
Heineken USA delivered an innovative IT strategy within its corporate office that better equipped its more than 500 employees with technology and services that suit individual business needs. - 9/17/2008
Calvin Klein Sells Online
Calvinklein.com expands its operations to include on-line sales of Calvin Klein 'better' apparel, accessories, as well as products for the home. - 9/17/2008
Unilever Deploys Store Analytics
A new partnership will help Unilever make category recommends to key retail partners.