ARTICLES BY THIS AUTHOR
- 9/17/2008
Birds Eye View
CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue. - 9/17/2008
Heineken USA Innovates in IT
Heineken USA delivered an innovative IT strategy within its corporate office that better equipped its more than 500 employees with technology and services that suit individual business needs. - 9/16/2008
Kraft Completes Alternative Energy Initiatives
The project contributes to Kraft's sustainability goals around energy, energy-related carbon dioxide emissions and waste reduction. - 9/16/2008
Maclean's Highland Bakery Drives Sales
The Tesco bakery supplier deploys a new system to increase its business with retail customers. - 9/16/2008
Ivory International Improves Design Agility
The private-label manufacturer aims to better the complex design/production process with a web-based solution. - 9/16/2008
Sara Lee to Acquire Coffee Business in Brazil
The company aims to strengthen its competitive position in the world's second-largest coffee consuming country. - 9/16/2008
Mobile Marketing Influences Consumers Through Incentives
While most consumers initially respond to mobile phone marketing in a negative manner, an ABI Research study shows that those who offer incentives are more likely to succeed. - 9/15/2008
Electronic Arts Makes a Play for Data Integration
The entertainment software company accelerates sales and marketing decision-making with new solution. - 9/15/2008
CRM manager Grows Management Team
On-demand software consulting firm names new vice president of business development. - 9/15/2008
Pioneer Foods Deploys Data Management Software
A South African food manufacturer uses new solution for efficient storage of and highly visible access to data from SAP NetWeaver BI 7.0.