ARTICLES BY THIS AUTHOR
- 9/17/2008
General Mills Innovates From the Outside In
Innovation, in all of its forms, is one of General Mills' key growth drivers. In 2005, General Mills identified a corporate focus on open innovation as a key strategic priority. This led to the 2007 launch of General Mills' Worldwide Innovation Network (G-WIN), which was designed to accelerate the innovation advances that were already underway inside the company. - 9/17/2008
Tom's of Maine Enlists Packaging Developer
The natural personal care products company is working to create its next generation of mouthwash bottles. - 9/16/2008
Mobile Marketing Influences Consumers Through Incentives
While most consumers initially respond to mobile phone marketing in a negative manner, an ABI Research study shows that those who offer incentives are more likely to succeed. - 9/16/2008
Kraft Completes Alternative Energy Initiatives
The project contributes to Kraft's sustainability goals around energy, energy-related carbon dioxide emissions and waste reduction. - 9/16/2008
Maclean's Highland Bakery Drives Sales
The Tesco bakery supplier deploys a new system to increase its business with retail customers. - 9/16/2008
Ivory International Improves Design Agility
The private-label manufacturer aims to better the complex design/production process with a web-based solution. - 9/16/2008
Sara Lee to Acquire Coffee Business in Brazil
The company aims to strengthen its competitive position in the world's second-largest coffee consuming country. - 9/15/2008
Cue Acoustics Ensures Sound Product Design
The new design requires software to quickly incorporate late stage changes without impacting time to market. - 9/15/2008
CRM manager Grows Management Team
On-demand software consulting firm names new vice president of business development. - 9/15/2008
Electronic Arts Makes a Play for Data Integration
The entertainment software company accelerates sales and marketing decision-making with new solution.