O4 and Market6 Agree to Integrate
O4 Corporation and Market6 Inc. announce an agreement to integrateMarket6's predictive demand technology into O4's mobile technologysoftware. This integration will provide O4 mobile field users with informationon in-store inventory and deliver forecasting accuracy for each SKU in everystore. Market6 technology harnesses and integrates daily demand signals togenerate demand-driven orders by store, by item, by day. This capability ispredicted to result in sustained higher performance at retail throughout-of-stock reduction, higher sales and optimized inventory. O4'ssoftware, which runs on a PDA-style device and electronically automates field activities,provides a platform that allows the retail field organization to plan storevisits, perform retail audits and ensure merchandising objectives are executed.