ARTICLES BY THIS AUTHOR
- 11/24/2008
Consumer Goods Registry: Toys and Games
Top-performingtoys and gamescompanies by annual revenue. - 11/24/2008
Bill Read of Accenture on an Innovation-Driven Market
Accenture recommends three techniques that can help consumer goods companies succeed at innovation and enjoy significant returns on their investment. - 11/24/2008
Consumer Goods Registry: Housewares and Appliances
Top-performing housewares and appliancescompanies by annual revenue. - 11/24/2008
Coca-Cola Counts Calories
A new effort aims to communicate important consumer information and continues the company's "Live Positively" philosophy. - 11/24/2008
General Mills Tells Spoonfuls of Stories
For the seventh year in a row, Cheerios is offering 5 million books free inside cereal boxes. - 11/24/2008
Consumer Goods Growth & Innovation Forum
On September 24-26, 2008, senior-level consumer goods executives united for the third annual Consumer Goods Growth & Innovation Forum. There, they heard from Procter & Gamble, Church & Dwight, Avon and Kraft, among others, on how to cultivate a true culture of innovation. - 11/24/2008
Can you Survive a Recall?
New research examines how well consumer goods companies are prepared for potential recalls, and what they are doing to try and prevent them from occurring in the first place.