ARTICLES BY THIS AUTHOR
- 12/18/2008
Pierre Foods Appoints Two New Board Members
The additions expand Pierre's Board from three directors to five directors. - 12/18/2008
Coca-Cola Seeks H20 Sanitation Innovations
A total of 265 projects from social entrepreneurs in 54 countries around the world were submitted to the online competition. - 12/17/2008
Kellogg Reveals Favorite Holiday Recipes
Consumers take Kellogg's Corn Flakes cereal beyond the bowl to the dinner table this holiday season. - 12/17/2008
Pampers Launches Social Network for Moms
P&G redesigns the Pampers Web site to inspire parents to connect to one another and houses the new Pampers parenting network. - 12/17/2008
Dale Hagemeyer of Gartner on Trade Promotion Modeling and Optimization
Seven reasons why trade promotion predictive modeling and optimization are worth a serious look. - 12/17/2008
A Vote ... and a Change
<em>CGT</em> Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue. - 12/17/2008
Kraft, Nestle, P&G, METRO Group Make Data Sync History
The companies reach a milestone in adoption of GS1 Standards for the data synchronization industry. - 12/17/2008
Armen Najarian of DemandTec on Win-Win Trade Strategies
Najarian gives real-world context to how trading partners are realizing the benefits of a promotion planning perspective based on win-win principles that place the consumer at the center of the equation. - 12/17/2008
Nestle Opens Innovation Campus
The establishment of the Customer Innovation Campus underlines the importance that Nestle attributes both to R&D and to the out-of-home business. - 12/17/2008
McCormick Integrates Sales & Marketing Activities
A sales and marketing initiative at McCormick & Company drives business process improvements in the areas of retail audits, campaign management and trade promotion management.