ARTICLES BY THIS AUTHOR
- 12/18/2008
Coca-Cola Seeks H20 Sanitation Innovations
A total of 265 projects from social entrepreneurs in 54 countries around the world were submitted to the online competition. - 12/18/2008
i2 Announces Executive Leadership Change
The change replaces interim CEO, Dr. Pallab K. Chatterjee, who is leaving the company to pursue other opportunities. - 12/17/2008
A Vote ... and a Change
<em>CGT</em> Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue. - 12/17/2008
Kraft, Nestle, P&G, METRO Group Make Data Sync History
The companies reach a milestone in adoption of GS1 Standards for the data synchronization industry. - 12/17/2008
Armen Najarian of DemandTec on Win-Win Trade Strategies
Najarian gives real-world context to how trading partners are realizing the benefits of a promotion planning perspective based on win-win principles that place the consumer at the center of the equation. - 12/17/2008
Nestle Opens Innovation Campus
The establishment of the Customer Innovation Campus underlines the importance that Nestle attributes both to R&D and to the out-of-home business. - 12/17/2008
McCormick Integrates Sales & Marketing Activities
A sales and marketing initiative at McCormick & Company drives business process improvements in the areas of retail audits, campaign management and trade promotion management. - 12/17/2008
Goldfish Encourages Xtreme Gaming for Kids
A new contest from Pepperidge Farm aims to inspire America's youth to lead an active lifestyle. - 12/17/2008
Consumer Goods Fall Conference
Executives from leading consumer goods firms gather to discuss and share best practices for optimizing brand performance. - 12/17/2008
Catching up with Tim Lesmeister, VP Marketing, WD-40 Company
Tim Lesmeister opens up on how his company navigates the challenges of being a mature company with a mature brand in a mature market.