ARTICLES BY THIS AUTHOR
- 12/18/2008
i2 Announces Executive Leadership Change
The change replaces interim CEO, Dr. Pallab K. Chatterjee, who is leaving the company to pursue other opportunities. - 12/18/2008
Pierre Foods Appoints Two New Board Members
The additions expand Pierre's Board from three directors to five directors. - 12/17/2008
Goldfish Encourages Xtreme Gaming for Kids
A new contest from Pepperidge Farm aims to inspire America's youth to lead an active lifestyle. - 12/17/2008
Consumer Goods Fall Conference
Executives from leading consumer goods firms gather to discuss and share best practices for optimizing brand performance. - 12/17/2008
Catching up with Tim Lesmeister, VP Marketing, WD-40 Company
Tim Lesmeister opens up on how his company navigates the challenges of being a mature company with a mature brand in a mature market. - 12/17/2008
Green Mountain, Keurig Debut New Brewer
The new brewer and 12-count package debuts nationally in the grocery channel. - 12/17/2008
2008 Innovation Awards
In the highly-competitive consumer goods market, the success of a new product among consumers is the result of something much bigger than just a bright idea. This year, <em>CGT</em> recognizes Kraft Foods Inc. and Nintendo, among other deserving consumer goods companies, for excellence in innovation. - 12/17/2008
Kellogg Reveals Favorite Holiday Recipes
Consumers take Kellogg's Corn Flakes cereal beyond the bowl to the dinner table this holiday season. - 12/17/2008
Pampers Launches Social Network for Moms
P&G redesigns the Pampers Web site to inspire parents to connect to one another and houses the new Pampers parenting network. - 12/17/2008
Dale Hagemeyer of Gartner on Trade Promotion Modeling and Optimization
Seven reasons why trade promotion predictive modeling and optimization are worth a serious look.