ARTICLES BY THIS AUTHOR
- 12/14/2008
Using Social Networks to Empower Consumer Conversations
The online population is expected to double in four to five years from one billion to two billion users, forcing consumer goods companies to change the way they communicate with consumers or risk losing relevance. Find out how one industry leader, Dell, is tapping into online communities to better engage and connect with their consumers. - 12/14/2008
Kraft Names New President from Coke
The new president will be responsible for Kraft's European business, based in Zurich, Switzerland. - 12/11/2008
Siemens PLM Enables Student Training
The training incorporates more than 10,000 academic partners and more than $4 billion in grants annually. - 12/11/2008
Gildan Cuts 400 Jobs at Ala., Va. Apparel Plants
Canada-based Gildan cuts 400 jobs at Alabama, Virginia plants, moving apparel work to Honduras. - 12/10/2008
Dos Equis Campaign Increases Site Traffic 400 Percent
The search for an assistant to The Most Interesting Man in the World increased site traffic more than 33 million hits. - 12/10/2008
Applica and Deer Form Sales Contract
Deer management believes it will receive additional product supply contracts in 2009. - 12/10/2008
Sara Lee Boosts BPO Initiative; Opens Training Academy
Sara Lee further embarks on its "Accelerate" platform, and opens new educational center in the Netherlands. - 12/10/2008
Stanley Works Cuts 2,000 Positions; Closes Three Facilities
The current economic climate prompts the company to take these proactive steps to prepare for a prolonged and deeper downturn. - 12/10/2008
ScottsMiracle-Gro Announces Two New SVPs
The promoted executives will be responsible for the innovation process and strategies to control costs, mitigate risks and ensure quality and supply of materials. - 12/9/2008
Molson Coors Expands Global Reach
Molson Coors Brewing Company partners with Sweden's leading brewer to introduce Coors Light to Swedish market.