Molson Coors Expands Global Reach
Molson Coors Brewing Company and Spendrups Brewery partner to introduce Coors Light to beer drinkers in Sweden. As Molson Coors focuses on international growth, Coors Light is now available to a selection of sports bars and casual dining restaurants throughout Sweden. In addition, Coors Light is distributed through the Systembolaget network of state-run liquor stores throughout Sweden.
"We are excited to partner with a leader like Spendrups Brewery to bring Coors Light to Sweden," says Dave McCarthy, vice president of Europe for Molson Coors. "We intend to grow our business, and we are confident that the right partnerships will help us achieve this goal, along with our consumer-preferred brand portfolio and a proven track record of building great brands."
The introduction of Coors Light to the Swedish market is part of a larger Molson Coors global expansion strategy. The popularity of light, refreshing beer is growing globally, and Coors Light is well positioned to meet the demand. Coors Light travels well to new markets, with sales up over 35 percent in China and 50 percent in Taiwan. Additionally, sales of Coors Light have doubled in Ireland over the past five years, and 1 out of every 4 bottles sold in Dublin pubs is a Coors Light.
To read a case study about Molson Coors' most recent packaging innovations, click here.
"We are excited to partner with a leader like Spendrups Brewery to bring Coors Light to Sweden," says Dave McCarthy, vice president of Europe for Molson Coors. "We intend to grow our business, and we are confident that the right partnerships will help us achieve this goal, along with our consumer-preferred brand portfolio and a proven track record of building great brands."
The introduction of Coors Light to the Swedish market is part of a larger Molson Coors global expansion strategy. The popularity of light, refreshing beer is growing globally, and Coors Light is well positioned to meet the demand. Coors Light travels well to new markets, with sales up over 35 percent in China and 50 percent in Taiwan. Additionally, sales of Coors Light have doubled in Ireland over the past five years, and 1 out of every 4 bottles sold in Dublin pubs is a Coors Light.
To read a case study about Molson Coors' most recent packaging innovations, click here.