ARTICLES BY THIS AUTHOR
- 12/17/2008
Pampers Launches Social Network for Moms
P&G redesigns the Pampers Web site to inspire parents to connect to one another and houses the new Pampers parenting network. - 12/17/2008
Dale Hagemeyer of Gartner on Trade Promotion Modeling and Optimization
Seven reasons why trade promotion predictive modeling and optimization are worth a serious look. - 12/17/2008
A Vote ... and a Change
<em>CGT</em> Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue. - 12/17/2008
Kraft, Nestle, P&G, METRO Group Make Data Sync History
The companies reach a milestone in adoption of GS1 Standards for the data synchronization industry. - 12/17/2008
Armen Najarian of DemandTec on Win-Win Trade Strategies
Najarian gives real-world context to how trading partners are realizing the benefits of a promotion planning perspective based on win-win principles that place the consumer at the center of the equation. - 12/16/2008
Smithfield Campofrio-Groupe Merger Complete
The combined company creates the largest pan-European company in the packaged meats sector. - 12/16/2008
EU to Sign "Safety Pact" with Toy Retailers and Importers
Manufacturers, distributors, retailers and importers have primary responsibility for the safety of the products that are put on the market, under EU law. - 12/16/2008
Dreyer's Manages Marketing Operations
Dreyer's implemented a marketing operations management solution that resulted in an annual savings of more than $3 million. - 12/16/2008
Arena Brands Outsources EDI Operations
Challenged by a small IT staff and too many projects, Arena Brands Inc. made the strategic decision to farm out EDI operations to focus on key IT projects. - 12/16/2008
Coca-Cola Enterprises Taps Refreshing Solutions
One synchronized view of demand helps Coca-Cola Enterprises increase productivity and efficiency as well as leverage shopper insights to drive positive results.