ARTICLES BY THIS AUTHOR
- 12/17/2008
Goldfish Encourages Xtreme Gaming for Kids
A new contest from Pepperidge Farm aims to inspire America's youth to lead an active lifestyle. - 12/17/2008
Consumer Goods Fall Conference
Executives from leading consumer goods firms gather to discuss and share best practices for optimizing brand performance. - 12/17/2008
Catching up with Tim Lesmeister, VP Marketing, WD-40 Company
Tim Lesmeister opens up on how his company navigates the challenges of being a mature company with a mature brand in a mature market. - 12/17/2008
Green Mountain, Keurig Debut New Brewer
The new brewer and 12-count package debuts nationally in the grocery channel. - 12/17/2008
2008 Innovation Awards
In the highly-competitive consumer goods market, the success of a new product among consumers is the result of something much bigger than just a bright idea. This year, <em>CGT</em> recognizes Kraft Foods Inc. and Nintendo, among other deserving consumer goods companies, for excellence in innovation. - 12/16/2008
Coca-Cola Enterprises Taps Refreshing Solutions
One synchronized view of demand helps Coca-Cola Enterprises increase productivity and efficiency as well as leverage shopper insights to drive positive results. - 12/16/2008
CG Survival Guide: Five Ways to Outlive the Recession
Historically, the consumer goods industry has been positioned to stay afloat in hard financial times. But this time around, it's different as a number of peer companies fall victim to the troubled economy. Here, <em>CGT</em>'s Research Advisory Board members offer survival tips on how to make the most out of a bad situation and, hopefully, come out of this recession on top. - 12/16/2008
Sunsweet Growers Forms Joint Processing Alliance
Japan's Shoei Foods will move its prune processing and packing operations to Sunsweet's Yuba City, Calif. production facility. - 12/16/2008
Berner Foods Transcends Traditional CRM Practices
An industry-specific tool helps to enable ISO compliance and improve new product development. - 12/16/2008
Smithfield Campofrio-Groupe Merger Complete
The combined company creates the largest pan-European company in the packaged meats sector.