ARTICLES BY THIS AUTHOR
- 3/30/2009
Carlsberg Brewery Taps IBM to Improve Logistics
Norway's largest brewery gains greater visibility into its logistics operations using IBM sensor technology, and in the process, better serves Norwegian retailers and consumers. - 3/29/2009
PepsiCo Pilots Climate-Friendly Vending Machines
The pilot program will test the all-natural refrigeration system in Pepsi-Cola vending machines beginning this month in the Washington, D.C. area. - 3/29/2009
Six Measures to Adopt in your Demand-Driven Journey
New research reveals how adopting a demand-driven operating model is a major factor in having highly relevant products supported by targeted marketing and merchandising in the right stores at the right time. - 3/29/2009
Sara Lee Evaluates International Household and Body Care Business
The company is currently considering all alternatives for the segment, including the option to divest the business. - 3/29/2009
Bayer Division Streamlines Category Management
The healthcare products company will leverage advanced analytical capabilities to ensure sufficient consumer demand for its portfolio of product categories. - 3/29/2009
Wells' Dairy Saves Money through Virtualization
The Wells' Dairy IT department turned to virtualization, a technology allowing several servers to exist on a single physical piece of hardware yet run independently. - 3/26/2009
P&G Adjusts Sustainability Goals
The updates reflect the company's continued commitment to progress in improving the environmental profile of P&G's products and operations. - 3/26/2009
Mars Drinks Selects Full-Service E-Commerce Solution
The redesigned online store reflects Flavia's new branding and enhanced shopping experience. - 3/25/2009
Estee Lauder Completes Senior Management Changes
The Estee Lauder Companies Inc. completes its senior management succession plan first announced in November 2007. - 3/24/2009
The Top 20 Most Successful New Brands of 2008
G2, Dunkin' Donuts Coffee and Zyrtec top the list of 2008 winning brands based on total year one dollar sales. Find out which other brands used innovation to beat the new product odds and a recessionary economy.