ARTICLES BY THIS AUTHOR
- 3/17/2009
Jim Shannon of Accenture on Becoming Demand Driven
Jim Shannon of Accenture identifies six key measures that consumer products companies should adopt in their quest to become demand driven. - 3/17/2009
Dr. Romesh Wadhwani of IRI on Next-Gen Consumer & Shopper Insights
Dr. Romesh Wadhwani, managing partner, Symphony Technology Group, and Chairman, IRI, shares recommendations for how CG manufacturers can leverage new solutions and tweak business processes to best leverage the information available to them. - 3/17/2009
Campbell's Soup Innovations
The Campbell Soup Company's wellness advancement includes several innovations planned for the 2010 soup season. - 3/17/2009
Brown-Forman's Supply Chain Improves with Age
Brown-Forman expands its product line and global market distribution, while reducing inventories and maintaining excellent customer service. - 3/17/2009
CGT Investigates Virtual Product Development Adoption
New product development may be the only way for companies to survive the economic downturn. New research finds that Virtual Product Development (VPD) can greatly enhance the success of new product launches. - 3/17/2009
Catching up with Timothy McCreery, VP Sales & Marketing -- Retail, Precision Foods Inc.
<em>CGT </em>Executive Editor Kara Romanow gets McCreery's take on the factors and practices that are preventing efficiency between retailer and manufacturer collaboration, and how to create better synergies. - 3/17/2009
Orvis Reels in Inventory Productivity Benefits
With such a broad assortment of products across multiple categories, inventory productivity was a tremendous challenge for this direct marketer. - 3/17/2009
Hasbro Adds Texting to Clue
The new optional text messaging feature transmits game shaping intelligence to Agents Plum, Scarlet, Mustard and the other CLUE characters. - 3/17/2009
R.J. Reynolds Creates New Product Supply Chain
To support the growth of new-to-world products with uncertain demand, R.J. Reynolds realized it could not rest on its laurels, and an innovative approach to the supply chain would have to be developed. - 3/17/2009
Warburtons is One Step Ahead of Demand
Since bakeries require production before orders are confirmed, Warburtons was challenged to find an accurate forecasting solution to improve its planning.