ARTICLES BY THIS AUTHOR
- 3/17/2009
The Learning Process
<em>CGT </em>Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 3/17/2009
Coca-Cola Will Not Acquire Huiyuan Juice
Coca-Cola recently announced its commitment to invest $2 billion in China over the next three years in new plant and distribution infrastructure, sales and marketing, and R&D. - 3/17/2009
Starbucks' Instant Creation
For more than 20 years, Starbucks has been working on patent pending technology to bring instant coffee to its consumers. - 3/17/2009
Jim Shannon of Accenture on Becoming Demand Driven
Jim Shannon of Accenture identifies six key measures that consumer products companies should adopt in their quest to become demand driven. - 3/17/2009
Dr. Romesh Wadhwani of IRI on Next-Gen Consumer & Shopper Insights
Dr. Romesh Wadhwani, managing partner, Symphony Technology Group, and Chairman, IRI, shares recommendations for how CG manufacturers can leverage new solutions and tweak business processes to best leverage the information available to them. - 3/17/2009
Campbell's Soup Innovations
The Campbell Soup Company's wellness advancement includes several innovations planned for the 2010 soup season. - 3/17/2009
Brown-Forman's Supply Chain Improves with Age
Brown-Forman expands its product line and global market distribution, while reducing inventories and maintaining excellent customer service. - 3/17/2009
CGT Investigates Virtual Product Development Adoption
New product development may be the only way for companies to survive the economic downturn. New research finds that Virtual Product Development (VPD) can greatly enhance the success of new product launches. - 3/17/2009
Catching up with Timothy McCreery, VP Sales & Marketing -- Retail, Precision Foods Inc.
<em>CGT </em>Executive Editor Kara Romanow gets McCreery's take on the factors and practices that are preventing efficiency between retailer and manufacturer collaboration, and how to create better synergies. - 3/17/2009
Orvis Reels in Inventory Productivity Benefits
With such a broad assortment of products across multiple categories, inventory productivity was a tremendous challenge for this direct marketer.