ARTICLES BY THIS AUTHOR
- 3/17/2009
Pepsi Signs ROCKSTAR Deal
The new agreement is expected to give Pepsi an immediate boost in the fast-growing energy drink category. - 3/17/2009
Reckitt Benckiser Goes Back to the Drawing Board
Outsourcing transportation helps the CPG manufacturer shine in the cleaning and personal care products businesses. - 3/17/2009
Kraft Foods Drives Change
Kraft Foods' SVP Customer Service and Logistics Philippe Lambotte details the company's latest logistics strategy, which, live since late 2007, helps to cut costs, boost customer service and support sustainability. - 3/17/2009
The Learning Process
<em>CGT </em>Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 3/17/2009
Coca-Cola Will Not Acquire Huiyuan Juice
Coca-Cola recently announced its commitment to invest $2 billion in China over the next three years in new plant and distribution infrastructure, sales and marketing, and R&D. - 3/17/2009
Starbucks' Instant Creation
For more than 20 years, Starbucks has been working on patent pending technology to bring instant coffee to its consumers. - 3/17/2009
Jim Shannon of Accenture on Becoming Demand Driven
Jim Shannon of Accenture identifies six key measures that consumer products companies should adopt in their quest to become demand driven. - 3/17/2009
Dr. Romesh Wadhwani of IRI on Next-Gen Consumer & Shopper Insights
Dr. Romesh Wadhwani, managing partner, Symphony Technology Group, and Chairman, IRI, shares recommendations for how CG manufacturers can leverage new solutions and tweak business processes to best leverage the information available to them. - 3/17/2009
Campbell's Soup Innovations
The Campbell Soup Company's wellness advancement includes several innovations planned for the 2010 soup season. - 3/17/2009
Brown-Forman's Supply Chain Improves with Age
Brown-Forman expands its product line and global market distribution, while reducing inventories and maintaining excellent customer service.