ARTICLES BY THIS AUTHOR
- 6/16/2009
Astral Boosts Sales with New Social Media Strategy
The parent company of Pur Minerals and AloetteCosmetics is using e-mailmarketing messages to recruit new Facebook fans, providing the companya loyal group of brand advocates. - 6/16/2009
GXS and RollStream Join Forces
New tool aims to brings social networking to enterprise community management. - 6/16/2009
British American Tobacco Acquires Bentoel
The transaction represents a strategic opportunity to enterthe very large and growing Indonesian kretek market. - 6/15/2009
Heinz Realigns Leadership
The changes are part of Heinz's ongoing development process to broaden the capabilities and skills of its executive leadership team. - 6/15/2009
Diageo Adds Stirrings to Product Lineup
The Stirrings brands will join all Diageo brands in its distributor houses across the country. - 6/15/2009
Sales and Marketing Study Results 2009
<div><strong>Thursday, June 18, 2009 |60 min.</strong></div><div><strong>Panelists:<br /></strong>- Lora Cecere, VP, Consumer Products, <strong>AMR Research</strong></div><div>- Jon Harding, CIO, <strong>Conair Corp.</strong><div>- Stan Pingelski, Director NA Sales IT, <strong>Campbell Soup</strong> <br />- Robert Russell, Director Industry Solutions, Consumer Goods, Retail and Hospitality, <strong>AT&T</strong></div></div><div><a href="https://consumergoods.webex.com/consumergoods/onstage/g.php?t=a&d=480610483&SourceID=cgtweb" target="_blank"></a><div><strong><a href="https://consumergoods.webex.com/ec0600l/eventcenter/recording/recordAction.do?siteurl=consumergoods&theAction=poprecord&path=pop_program_info&recordID=33296762" target="_blank"><strong>View Recorded Event</strong></a></strong></div></div> - 6/15/2009
Kraft Deploys Demand Sensing Solution
Kraft decreased short-term forecast error 40 percent in the businesses where the software has been implemented. - 6/15/2009
P&G Buy Strengthens Beauty Portfolio
The acquisition of Zirh supports P&G Beauty & Grooming's strategy to build the world's premier male grooming company. - 6/14/2009
Inventory Optimization: A Business Case
A recent Manufacturing Insights survey of existing deployments among manufacturers indicates that the ROI for this technology can be significant and meaningful. - 6/14/2009
Dean Foods Announces Acquisition Plans
The company will acquire the European leader in branded soy-based beverage and food products with net sales of approximately euro 260 million in 2008.