ARTICLES BY THIS AUTHOR
- 6/22/2009
CPG Brands Lose Loyalists in Downturn
A new study exposes an unexpectedly high level of loyalty churn across most consumer packaged goods brands. In fact, only four out of 10 brands retained 50 percent or more of their highly loyal consumers from year to year. - 6/22/2009
Food and Beverage SMB Supports Growth with ERP
With a single data source, California Custom Fruits & Flavorsexpects to improve its data accuracy and have the ability to drill downthrough summary reports to view transactional details. - 6/21/2009
Kraft Names New President
W. Anthony Vernon joins Kraft Foods from private equity firm Ripplewood Holdings, following a successful career at Johnson & Johnson. - 6/21/2009
CG Firms Increase Sales & Marketing Investments
As the recession presses on, results from the 2009 Sales & Marketing Report signal that IT spend on sales and marketing continues to grow. Executives from AMR Research, AT&T, Conair and Campbell Soup recently weighed in on the research report's findings. - 6/21/2009
PepsiCo Joins Sustainability-Focused Network
Companies that join Ceres must make continuous strides in improving their sustainability performance and reporting practices. - 6/21/2009
Nestle Waters Deploys Wireless Vehicle Management
The implementation is part of an overarching initiative to maximize the safety, efficiency and productivity of its material handling activities. - 6/21/2009
Hormel Launches MegaMex Foods
The collaboration should allow Hormel Foods to better serve both the growing U.S. Hispanic population and the vast numbers of the general population who love Mexican food. - 6/17/2009
Russell Stover Selects Inventory Optimization Partner
Objectives include reducing total inventory while maintaining service levels and significantly improving planning efficiencies - 6/16/2009
Astral Boosts Sales with New Social Media Strategy
The parent company of Pur Minerals and AloetteCosmetics is using e-mailmarketing messages to recruit new Facebook fans, providing the companya loyal group of brand advocates. - 6/16/2009
GXS and RollStream Join Forces
New tool aims to brings social networking to enterprise community management.