P&G Buy Strengthens Beauty Portfolio
The Procter & Gamble Company (P&G) announces the acquisition of the Zirh, a super-premium, male grooming brand available in high-end department stores, specialty outlets and online. Like its recent acquisition of The Art of Shaving, the addition of Zirh supports P&G Beauty & Grooming's strategy to build the world's premier male grooming company. It broadens an already strong portfolio of male brands, including Gillette, Old Spice and Braun.
Zirh, founded in 1995, enjoys unique positioning as a high-end "male only" brand and has one of the most comprehensive skin and shave care lines of any male grooming brand on the market today.
"Zirh is an excellent fit into P&G's already incredibly strong Male Grooming portfolio," says Chip Bergh, group president, P&G Male Grooming. "Although it is a relatively small, North American-centric business, its super-premium positioning and product line up is a perfect complement to our portfolio."
Zirh, founded in 1995, enjoys unique positioning as a high-end "male only" brand and has one of the most comprehensive skin and shave care lines of any male grooming brand on the market today.
"Zirh is an excellent fit into P&G's already incredibly strong Male Grooming portfolio," says Chip Bergh, group president, P&G Male Grooming. "Although it is a relatively small, North American-centric business, its super-premium positioning and product line up is a perfect complement to our portfolio."