ARTICLES BY THIS AUTHOR
- 9/22/2009
CDC to Acquire Stake in ERP Provider
Hejia Software Technology represents eighth company to join the CDC Software Franchise Partner Program. - 9/22/2009
PUMA Debuts Innovative Marketing Tactic
A partnership with <em>The Huffington Post</em> exposes PUMA to more than 22.5 million unique monthly visitors. - 9/21/2009
Unilever Brand Achieves Zero-Landfill Goal
The Lipton Tea Suffolk plant sends no waste to landfills by processing all of its waste through its aggressive recycling and composting programs. - 9/21/2009
Sara Lee Appoints New CFO
Marcel H. M. Smits will have responsibility for the corporations accounting, tax, treasury, procurement and information technology departments. - 9/21/2009
Mars Refines Global Brand Strategy
The shift will ensure that, across major markets, Mars' core global brands will be aligned under a single creative agency. - 9/20/2009
ConAgra Mills Optimizes Sales Operations
ConAgra Mills selects SignalDemand to optimize its sales operations, including demand forecasting. - 9/20/2009
Coca-Cola Named Best Global Brand
The iconic beverage brand retains the No. 1 spot in an annual ranking by brand value for the ninth year in a row. Find out which other consumer goods brands made the list even as consumers rethink brand loyalties in a recession. - 9/20/2009
Duracell Powers Cities at Risk
"Extreme Makeover: Home Edition" star Paige Hemmis helps launch "More Power To Protect" campaign to assist communities most impacted by storm-related power outages. - 9/20/2009
Lysol Rewards Healthy Habits
With the threat of H1N1 looming, Lysol launches the Healthier Habits Rewards Program, an initiative to educate families on healthy hygiene routines. - 9/20/2009
Sara Lee Improves Environmental Performance
The global food giant reduced its water usage by more than 21 percent in four years.