Root Man

ARTICLES BY THIS AUTHOR

9/17/2009
P&G Deploys Wireless Vehicle Management
The implementation is expected to improve supply chain productivity by establishing accountability for the use of equipment, among other benefits.

Root Man
9/17/2009
Heinz UnwRAPS Talent
America selected five favorite 'wRAP' videos in a contest to launch Lea & Perrins Thick Classic Worcestershire sauce.

Root Man
9/17/2009
Marketing Automation: Jennifer Bergin, Kodak
Jennifer Bergin explains how creative workflow management is enabling corporate marketers to gain unprecedented control over their marketing spend.

Root Man
9/17/2009
Duracell Powers New Product Development
The initiative is expected to bring innovative, new products to market, designed to meet the consumer's changing needs.

Root Man
9/17/2009
Insulate or Innovate: Richard Essigs, IBM Corporation
The challenges of today's marketplace have touched all consumer products manufacturers. Is your organization so focused on protecting itself in the short term that innovation is likely to suffer in the long term?

Root Man
9/17/2009
M-Edge Dresses the Kindle
The new product line is aimed at travelers, students and outdoor enthusiasts.

Root Man
9/17/2009
Jelly Belly Innovates Online
Jelly Belly's new e-commerce site achieved the Holy Grail of marketing, utilizing information gleaned through multiple channels, such as on-site search, ratings and reviews and personal recommendation clicks.

Root Man
9/17/2009
Hanesbrands to Cease Yarn Operations
The decision is part of Hanesbrands' efforts to restructure its supply chain to create more efficient production clusters that utilize fewer, larger facilities.

Root Man
9/16/2009
Russ Berrie Focuses on Kids
The company changes its corporate name to reflect its focus on the infant and juvenile industries.

Root Man
9/16/2009
TerraCycle Travels Overseas
The announcement in New York coincides with Think London and UKTI's North American business roadshow entitled the 'Route to 2012'.

Root Man