ARTICLES BY THIS AUTHOR
- 9/17/2009
P&G Launches New Pampers Marketing Platform
Pampers launches a 12-part Web series called "A Parent Is Born" to chronicle one couple's emotional journey through pregnancy. - 9/17/2009
Conquering Innovation Fatigue
InnovationEdge Founder Cheryl Perkins gives CGT readers a sneak peak inside her new book. - 9/17/2009
Ping Pioneers Custom-Fit Creations
To ensure its position as a leader in the golf industry, PING shelved development tools that it had used for a year and adopted new software, which helped dramatically speed development of the nFlight custom-fitting application. - 9/17/2009
Avon President Announces Departure
The company has no immediate plans to replace President Erin Smith in her current role. - 9/17/2009
Campbell Soup Boasts Less Salt, Same Flavor
Campbell Soup Company introduces its Tomato soup at 480 mg per serving, the healthy sodium level designated by the U.S. government by using sea salt. - 9/17/2009
Magic Circle Practices Cost-Conscious Product Development
Using a virtual design process, Magic Circle Corp. turned a "dealers' wish list" into a production model lawn mower in just three months. - 9/17/2009
Kimberly-Clark Shows a Sensitive Side
Kimberly-Clark Corporation introduced improved Cottonelle Aloe & E toilet paper and new Cottonelle SoothingClean flushable moist wipes. - 9/17/2009
Catching up with Jerry Wolfe, CIO and VP Supply Chain Strategy, McCormick and Company Inc.
Wolfe reveals how supply network collaboration can support optimization and innovation. - 9/16/2009
Campbell Adds New Select Harvest Natural Varieties
Building on the success of its Select Harvest line of soups, Campbell's adds five Mediterranean-inspired soups to its portfolio. - 9/16/2009
Mattel Partners with Make-A-Wish
Mattel continues to work with the Make-A-Wish organizations to grant wishes globally to children related to its American Girl, Barbie and Hot Wheels brands.