ARTICLES BY THIS AUTHOR
- 9/17/2009
Campbell Soup Boasts Less Salt, Same Flavor
Campbell Soup Company introduces its Tomato soup at 480 mg per serving, the healthy sodium level designated by the U.S. government by using sea salt. - 9/17/2009
Magic Circle Practices Cost-Conscious Product Development
Using a virtual design process, Magic Circle Corp. turned a "dealers' wish list" into a production model lawn mower in just three months. - 9/17/2009
Kimberly-Clark Shows a Sensitive Side
Kimberly-Clark Corporation introduced improved Cottonelle Aloe & E toilet paper and new Cottonelle SoothingClean flushable moist wipes. - 9/17/2009
Catching up with Jerry Wolfe, CIO and VP Supply Chain Strategy, McCormick and Company Inc.
Wolfe reveals how supply network collaboration can support optimization and innovation. - 9/17/2009
Tyson Foods Builds a Land of Discovery
When you think of innovative products in the consumer goods industry, chances are that the word "chicken" is not the first thing that comes to mind. Yet, Tyson Foods Inc. has built an unmatched reputation as a pioneer in this protein category throughout its 74-year history. Here, Tyson reveals why it is uniquely positioned to deliver insight-driven innovations ahead of the competition. - 9/17/2009
P&G Deploys Wireless Vehicle Management
<!-- /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman";}@page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;}div.Section1 {page:Section1;}-->The implementation is expected to improve supply chain productivity by establishing accountability for the use of equipment, among other benefits. - 9/17/2009
Heinz UnwRAPS Talent
America selected five favorite 'wRAP' videos in a contest to launch Lea & Perrins Thick Classic Worcestershire sauce. - 9/17/2009
Marketing Automation: Jennifer Bergin, Kodak
Jennifer Bergin explains how creative workflow management is enabling corporate marketers to gain unprecedented control over their marketing spend. - 9/16/2009
Mattel Partners with Make-A-Wish
Mattel continues to work with the Make-A-Wish organizations to grant wishes globally to children related to its American Girl, Barbie and Hot Wheels brands. - 9/16/2009
Russ Berrie Focuses on Kids
The company changes its corporate name to reflect its focus on the infant and juvenile industries.