ARTICLES BY THIS AUTHOR
- 9/20/2009
Coca-Cola Named Best Global Brand
The iconic beverage brand retains the No. 1 spot in an annual ranking by brand value for the ninth year in a row. Find out which other consumer goods brands made the list even as consumers rethink brand loyalties in a recession. - 9/17/2009
Heinz UnwRAPS Talent
America selected five favorite 'wRAP' videos in a contest to launch Lea & Perrins Thick Classic Worcestershire sauce. - 9/17/2009
Marketing Automation: Jennifer Bergin, Kodak
Jennifer Bergin explains how creative workflow management is enabling corporate marketers to gain unprecedented control over their marketing spend. - 9/17/2009
Duracell Powers New Product Development
The initiative is expected to bring innovative, new products to market, designed to meet the consumer's changing needs. - 9/17/2009
Insulate or Innovate: Richard Essigs, IBM Corporation
The challenges of today's marketplace have touched all consumer products manufacturers. Is your organization so focused on protecting itself in the short term that innovation is likely to suffer in the long term? - 9/17/2009
M-Edge Dresses the Kindle
The new product line is aimed at travelers, students and outdoor enthusiasts. - 9/17/2009
Jelly Belly Innovates Online
Jelly Belly's new e-commerce site achieved the Holy Grail of marketing, utilizing information gleaned through multiple channels, such as on-site search, ratings and reviews and personal recommendation clicks. - 9/17/2009
Hanesbrands to Cease Yarn Operations
The decision is part of Hanesbrands' efforts to restructure its supply chain to create more efficient production clusters that utilize fewer, larger facilities. - 9/17/2009
P&G Launches New Pampers Marketing Platform
Pampers launches a 12-part Web series called "A Parent Is Born" to chronicle one couple's emotional journey through pregnancy. - 9/17/2009
Conquering Innovation Fatigue
InnovationEdge Founder Cheryl Perkins gives CGT readers a sneak peak inside her new book.