ARTICLES BY THIS AUTHOR
- 9/20/2009
Duracell Powers Cities at Risk
"Extreme Makeover: Home Edition" star Paige Hemmis helps launch "More Power To Protect" campaign to assist communities most impacted by storm-related power outages. - 9/17/2009
Duracell Powers New Product Development
The initiative is expected to bring innovative, new products to market, designed to meet the consumer's changing needs. - 9/17/2009
Insulate or Innovate: Richard Essigs, IBM Corporation
The challenges of today's marketplace have touched all consumer products manufacturers. Is your organization so focused on protecting itself in the short term that innovation is likely to suffer in the long term? - 9/17/2009
M-Edge Dresses the Kindle
The new product line is aimed at travelers, students and outdoor enthusiasts. - 9/17/2009
Jelly Belly Innovates Online
Jelly Belly's new e-commerce site achieved the Holy Grail of marketing, utilizing information gleaned through multiple channels, such as on-site search, ratings and reviews and personal recommendation clicks. - 9/17/2009
Hanesbrands to Cease Yarn Operations
The decision is part of Hanesbrands' efforts to restructure its supply chain to create more efficient production clusters that utilize fewer, larger facilities. - 9/17/2009
P&G Launches New Pampers Marketing Platform
Pampers launches a 12-part Web series called "A Parent Is Born" to chronicle one couple's emotional journey through pregnancy. - 9/17/2009
Conquering Innovation Fatigue
InnovationEdge Founder Cheryl Perkins gives CGT readers a sneak peak inside her new book. - 9/17/2009
Ping Pioneers Custom-Fit Creations
To ensure its position as a leader in the golf industry, PING shelved development tools that it had used for a year and adopted new software, which helped dramatically speed development of the nFlight custom-fitting application. - 9/17/2009
Avon President Announces Departure
The company has no immediate plans to replace President Erin Smith in her current role.