ARTICLES BY THIS AUTHOR
- 9/20/2009
Unilever Exec Joins Beam Global as CMO
In the past four years, Kevin B. George established the deodorant business unit as the fastest growing Unilever business in the United States. - 9/17/2009
Campbell Soup Boasts Less Salt, Same Flavor
Campbell Soup Company introduces its Tomato soup at 480 mg per serving, the healthy sodium level designated by the U.S. government by using sea salt. - 9/17/2009
Magic Circle Practices Cost-Conscious Product Development
Using a virtual design process, Magic Circle Corp. turned a "dealers' wish list" into a production model lawn mower in just three months. - 9/17/2009
Kimberly-Clark Shows a Sensitive Side
Kimberly-Clark Corporation introduced improved Cottonelle Aloe & E toilet paper and new Cottonelle SoothingClean flushable moist wipes. - 9/17/2009
Catching up with Jerry Wolfe, CIO and VP Supply Chain Strategy, McCormick and Company Inc.
Wolfe reveals how supply network collaboration can support optimization and innovation. - 9/17/2009
Tyson Foods Builds a Land of Discovery
When you think of innovative products in the consumer goods industry, chances are that the word "chicken" is not the first thing that comes to mind. Yet, Tyson Foods Inc. has built an unmatched reputation as a pioneer in this protein category throughout its 74-year history. Here, Tyson reveals why it is uniquely positioned to deliver insight-driven innovations ahead of the competition. - 9/17/2009
P&G Deploys Wireless Vehicle Management
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Heinz UnwRAPS Talent
America selected five favorite 'wRAP' videos in a contest to launch Lea & Perrins Thick Classic Worcestershire sauce. - 9/17/2009
Marketing Automation: Jennifer Bergin, Kodak
Jennifer Bergin explains how creative workflow management is enabling corporate marketers to gain unprecedented control over their marketing spend. - 9/17/2009
Duracell Powers New Product Development
The initiative is expected to bring innovative, new products to market, designed to meet the consumer's changing needs.