ARTICLES BY THIS AUTHOR
- 9/6/2009
Kraft Sets Sights on Cadbury
Cadbury has rejected the proposal, yet Kraft remains committed to working toward a recommended transaction.<br /> - 9/3/2009
SAP Completes Takeover of SAF AG
The deal extends SAP's solution portfolio for retail and wholesale companies. - 9/2/2009
Starbucks Makes Key Executive Changes
Among the changes, the CPG and Foodservice business unit of Starbucks gains a new president. - 9/1/2009
Wal-Mart's Latest Venture to Rival Amazon, eBay
Wal-Mart stakes a claim in the third-party marketplace business with a new program that adds nearly one million new items to the retailer's online product assortment. Read some industry perspectives here. - 9/1/2009
Shelf Wars: Taste Tests Favor 23 Private Label Foods
Blind taste tests conducted by <em>Consumer Reports</em> found that 23 store-brand foods tasted as good as, or better than, their national brand competitors. On the flip side, only six out of 29 brands beat out their private label competition. Click here for detailed results. - 9/1/2009
Pharmavite Pilots In-Store Interactive Digital Signage
Digital signage in seven large retail drug and supermarket chains will test the impact of shopper education on retail purchasing of dietary supplements. - 9/1/2009
IRI to Acquire the Hendry Corporation
The combination of Hendry's strategic marketing insights and simulations is intended to strengthen IRI's portfolio of insights applications. - 8/31/2009
Newell Rubbermaid Named Wal-Mart Supplier of the Year
The companies teamed on a variety of special projects in 2009, including revamping the retailer's gift registry. - 8/31/2009
Crocs Revamps Online Consumer Experience
With more than 100 million consumers in more than 120 countries, the online channel is a key vehicle for further expanding Crocs' reach around the world. - 8/31/2009
e.l.f. Embarks on Social Media Endeavor
The e.l.f. Beauty Network takes customer engagement and communications to the next level using a new social media solution.