ARTICLES BY THIS AUTHOR
- 10/22/2009
ConAgra Foods' Manwich Brand Launches TV Campaign
The new creative marks the first time the brand has used 30-second commercials. - 10/22/2009
Newell Rubbermaid's Graco Brand Delivers More Value
The new playards, travel systems and highchairs have multiple uses as infants and toddlers develop. - 10/20/2009
VTech Shares Secrets for Supply Chain Excellence
Almost a decade ago, VTech Communications Inc. pioneered the effective use of an enterprise data warehouse that today empowers its supply chain. Here, the company shares best practice tips learned along the way. - 10/20/2009
United Natural Foods Optimizes Supply Chain
The largest distributor to the natural, organic and specialty foodindustry in the United States selects solutionsto optimize its supply chain from planning through execution. - 10/20/2009
PepsiCo Recognizes Top Operational Performers
A new program aims to celebrate the talent of associates who support PepsiCo foods, snacks and beverages around the world. - 10/19/2009
Catching up with Pieter Schoehuijs, VP & CIO, Church & Dwight
Schoehuijs addresses the challenges of change management when it comes to putting efficient downstream data processes into action. - 10/19/2009
The Best Supply Chains
AMR's Lora Cecere tells us what the seven consumer products companies on the AMR Supply Chain Top 25 list have in common. - 10/19/2009
Vera Bradley Tackles Four Big Supply Chain Projects
Under the best circumstances it's a challenge to individually implement ERP and supply chain solutions, automate paper-driven processes, or move to a larger warehouse. But try tackling it all at the same time. That's just what executives at Vera Bradley decided to do. - 10/19/2009
The Pulse: Coca-Cola Named Best Global Brand
The iconic beverage brand retains the No. 1 spot on BusinessWeek and Interbrand's annual ranking for the ninth year in a row.