ARTICLES BY THIS AUTHOR
- 11/3/2009
Del Monte Consolidates Marketing Resources
Del Monte Foods announces that it will reorganize all consumer promotion and shopper marketing activities. - 11/3/2009
P&G, Pepsi and J&J Tout Best Supply Chains
Last year there were five. This year there are seven. Yes, consumer products companies are gaining steam in the AMR Research Supply Chain Top 25. <em>CGT</em> reveals what the best of the best have in common. - 11/1/2009
Kimberly-Clark, TerraCycle Partner to Reduce Waste
K-C joins forces with upcycling firm to help educate and engage consumers while donating to local communities. - 11/1/2009
Hugo Boss Promotes Perfume Digitally
The interactive gesture-control digital signs were used to promote the release of the perfume, Hugo Element. - 11/1/2009
GSI to Acquire Rue La La, SmartBargains
Since inception, Rue La La has featured private sale events from more than 300 brands. - 11/1/2009
Lifetime Brands Builds Energy Efficient Distribution Center
Lifetime Brands' newly upgraded 700,000 square-foot distribution center boasts a substantial reduction in electrical power consumption while operating at 99 percent uptime reliability and handling an average volume of 425,000 cartons each month. - 10/27/2009
Mattel Launches Online Shopping Destination
Combining research and an understanding of how kids play along with how consumers shop online, MattelShop.com is designed to be easy and intuitive for every shopper. - 10/27/2009
Guinness Taps IBM for Business Analytics
Malaysia's leading brewery is expected to reduce financial planning cycle time from three months to two weeks. - 10/27/2009
Hormel Foods Announces Joint Venture
The joint venture is expected to establish one of the most comprehensive Mexican food brands portfolios in the United States. - 10/27/2009
Vantage Point: Battle with Private Label Brands
By Tim Vollman, President and CEO, Adesso Solutions LLC