Hugo Boss Promotes Perfume Digitally
Hugo Boss adds digital displays and deploys GestureTek ScreenFX for Retail Mall Advertising. Over 70 special effects come included with the program along with interactive, customizable screen applications.
Hugo Boss turned to Trinanda Media, GestureTek's dealer in Brazil, to install motion-responsive interactive advertising signs in four São Paulo retail malls. The interactive gesture-control digital signs were used to promote the release of the perfume, Hugo Element.
The ScreenFX system is designed for use on retail screens and store windows because the camera is positioned behind the display, looking out at the surrounding environment. Using GestureTek's gesture recognition software, the ScreenFX system reacts directly to the movement of people nearby and responds with various changes to the interactive images and special effects.
Hugo Boss turned to Trinanda Media, GestureTek's dealer in Brazil, to install motion-responsive interactive advertising signs in four São Paulo retail malls. The interactive gesture-control digital signs were used to promote the release of the perfume, Hugo Element.
The ScreenFX system is designed for use on retail screens and store windows because the camera is positioned behind the display, looking out at the surrounding environment. Using GestureTek's gesture recognition software, the ScreenFX system reacts directly to the movement of people nearby and responds with various changes to the interactive images and special effects.