ARTICLES BY THIS AUTHOR
- 3/31/2010
Sapporo Refreshes Corporate Philosophy and Benefits Business
The Japanese brewery enables more strategic decisions and runs operational processes 60 times faster with Netezza's streaming analytic appliance. - 3/30/2010
AMR Explains Marketing Simulation Technology
Can you predict marketing ROI before spending a dime? Marketing Simulation technology can. Learn how this new technology is allowing CG companies to test and learn from an unlimited number of detailed "what if" scenarios -- even the ability to test new media. - 3/30/2010
Shearer's Foods Improves Operational Efficiency
The snack food manufacturer and distributor implements HighJump solutions to automate its manual processes and provide visibility into its daily operations. - 3/28/2010
Concha y Toro Fosters Growth with Mobility
Concha y Toro Winery rolled out a mobile sales solution to help integrate mobile technology into the company's formerly paper-based sales processes. By helping representatives be more responsive, the solution helped to increase sales opportunity leads by 20 percent and sales person availability is up 25 percent. - 3/28/2010
Del Monte's Best Practice Tips for Becoming Demand-Driven
The Del Monte IT and supply chain teams workedtogether to implement a demand-driven operating model that is mining major benefits for its customers. Three of Del Monte's senior executives, including CIO Marc Brown,share tips for a successful transformation - 3/25/2010
CMOs Address ROI, KPIs, Lifetime Value and More
The CMO Club hosts and April summit of chief marketers. - 3/24/2010
Schering-Plough Uses Demand Data for Supply Chain Optimization
Demand intelligence software was deployed in an effort to gain better insight into consumer demand. - 3/24/2010
Alice.com Shares Product-Related Videos
Alice.com is the first e-commerce site selling consumer packaged goods to directly integrate product videos into its shopping experience. - 3/23/2010
Boots Gets MOM System Makeover
The manufacturer of beauty and healthcare products expects to drive productivity improvements and cost savings throughout its manufacturing plant. - 3/23/2010
Vera Bradley Improves Speed to Market
A PLM solution will provide the backbone for better collaboration, product and design development and overall operational efficiency.