ARTICLES BY THIS AUTHOR
- 3/15/2010
PepsiCo Names New Chief Financial Officer
The current CFO will stay on as an executive vice president. - 3/15/2010
Phillips-Van Heusen to Acquire Tommy Hilfiger
The $3-billion deal is expected to create one of the world's largest and most profitable apparel companies and accelerate international growth. - 3/15/2010
Smucker Divests Hungry Jack
Smucker will continue to own and market Hungry Jack in the breakfast category; Basic American Foods will expand its retail presence in the potato business. - 3/14/2010
P&G Launches Future Friendly Initiative
The initiative brings together Procter & Gamble brands like Tide, Pampers, PUR, Duracell and others for a simple mission: to help mainstream consumers save water, waste and energy at home. - 3/14/2010
Wal-Mart, Target Named Most Valuable Retail Brands
A new report from Interbrand Design Forum shows that the strong retail brands got stronger, while the bottom 25 companies fell. Find out where your top customers rank when it comes to brand value. - 3/11/2010
Kraft Reinforces Sustainability in the Office
At Kraft Foods, "greener" office buildings are making it easier for employees to reduce their environmental impact. - 3/10/2010
Kraft Equips U.S. Sales Staff with Ford Cars
The world's second-largest food company takes delivery of 2,500 2010 Ford Fusions for its national sales staff. - 3/10/2010
Target Launches Mobile Coupon Program
Target launches a scannable mobile coupon program that allows guests to receive exclusive offers directly on their mobile phones. - 3/9/2010
E1 Entertainment Uses VMI to Grow Business
E1 Entertainment Ltd., a leading international independent entertainment business, wanted to improve the way it does business. A VMI implementation now ensures that the company doesn't lose sales opportunities any more. - 3/9/2010
12 Ways Retailers Improved Business Performance in 2009
Retailers... they are your toughest competitors and your most valuable partners. Whichever way you look at it, the business improvements they make have big impacts on your business. Here, IDC presents 12 things retailers did last year to improve overall business performance.