ARTICLES BY THIS AUTHOR
- 4/20/2010
Unilever Enhances Category Management
Unilever is deploying a new visual category management solution to strengthen its category initiatives. - 4/19/2010
Gucci Powers Global E-Commerce Initiative
The multi-brand luxury goods company selects an on-demand platform as foundation for new e-business initiative. - 4/19/2010
Top 10 Eco-Friendly Products for Earth Day Promotions
Elephant-poo notebook sales are on the rise for Earth Day marketing campaigns as end buyers identify promotional products as the most effective medium among all advertising, next to the Internet. Find out which other green promotional products are in hot demand right now. - 4/19/2010
Kimberly-Clark Analyzes Daily Demand Signals
A software implementation will enable the consumer packaged goods firm to improve shipment forecast accuracy and decrease safety stock. - 4/18/2010
IT Spending to Grow 5.3 Percent in 2010
The improving global economy sets up 2010 for solid IT spending. Enterprise software markets will see positive growth, with hot segments like virtualization, data integration/data quality and business intelligence. How will the hardware and services markets fair? - 4/18/2010
Foodfacts.com Expands Food Rating System
Foodfacts.com announces that the Food Facts Health Score (FFHS) is now available on food manufacturer boxes, signaling consumer advancement for the expanded use of a food rating system. - 4/15/2010
Kenmore Brand Introduces 450 New Products
The leading appliance brand reinvents itself by introducing consumer-researched new product lines with an emphasis on design. - 4/14/2010
Information Resources Inc. Changes Name
Information Resources Inc. unveils its transformation into SymphonyIRI Group Inc. - 4/12/2010
Kraft and Capgemini Ink BPO Deal
The multi-year engagement leverages technology from Capgemini after its recent acquisition of IBX. - 4/12/2010
Nestle Names President for New DSD Division
This new DSD Division will manage direct store delivery operations for its newly acquired frozen pizza brands and more.