ARTICLES BY THIS AUTHOR
- 5/4/2010
A Portrait of a Post-Recession Consumer
Consumer confidence and economic optimism are on the upswing in the first half of 2010, accompanied by new opportunities for marketers and retailers in a still unpredictable economic environment. - 5/3/2010
Ocean Spray Appoints New CFO
Ocean Spray Cranberries Inc. announces the retirement of Tim Chan, senior vice president and chief financial officer. - 5/3/2010
Molson Coors Enters New Joint Venture
The joint venture, to be named Molson Coors Si'hai Brewing Company, is expected to provide Molson Coors a platform to further expand its distribution channels throughout China. - 5/3/2010
Kimberly-Clark Seeks New-to-Market Ideas
The Huggies MomInspired Grant Program presents a completely new open innovation path for the consumer packaged goods company. - 5/2/2010
DSRs Drive Sales & Marketing Success
Roughly one-third of food and beverage, CPG and pharmaceutical companies are actively using a DSR. Find out how your competitors and peer companies are investing in downstream data for success. - 4/28/2010
Tommy Hilfiger Reveals Virtual Fitting Rooms
A telepresence solution reduces travel time and costs, increases speed-to-market and lowers carbon emissions for the premium lifestyle brand. - 4/26/2010
McCormick Names President for U.S. Consumer Products
The former Campbell's exec will assume overall commercial and operations responsibility for McCormick's U.S. consumer business. - 4/26/2010
Newell Rubbermaid Undergoes Online Overhaul
The consumer goods giant expects to save $1.5 million by managing its more than 30 brand web sites in a more cost-effective and consistent way. - 4/26/2010
New Research on Retail: Winning at the Shelf
New industry research reveals that the in-store technology increases the achievement of ROI goals by 50 percent. Find out which applications are in hot pursuit by consumer goods companies and which aren't considered priorities. - 4/21/2010
Schwan's Renews Trade Planning & Optimization Deal
The consumer products company expects big benefits from using DemandTec's Trade Planning & Optimization Software.