ARTICLES BY THIS AUTHOR
- 12/13/2010
Hunter Douglas Deploys CRM Solution
Hunter Douglas turns to SAP to support its customer service standards. - 12/13/2010
Rockport Steps Ahead with Innovative E-Commerce
Rockport chooses the Demandware e-commerce platform to gain more control over its online brand and take its e-commerce initiatives to the next level. - 12/9/2010
P&G, Unilever, L'Oreal Top List of Global Marketers
Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China. - 12/7/2010
Fortune Brands to Break Up Company
Under an initiative approved by the Board, Fortune Brands would become a pure-play spirits company, spin off home and security to shareholders, and either sell or spin off its golf business. - 12/7/2010
Kellogg CEO to Retire
<div>John A. Bryant, chief operating officer and current member of the Board, is named new president and chief executive officer effective Jan. 2, 2011.</div> - 12/6/2010
11 Crucial Consumer Trends for 2011
Amidst currency wars and defaulting nations, there are more opportunities than ever for creative brands to deliver on changing consumer needs. Trendwatching.com identifies 11 crucial consumer trends for 2011, including Urbanomics, Online Status Symbols and Owner-Less. Here is an excerpt from this fun and informative report. - 12/5/2010
P&G Pushes the Envelope with Web 2.0
<p class="MsoNormal"><font size="1" face="Verdana"><span style="font-family: Verdana; font-size: 9pt;">Collaboration is a function of tapping into the collective intelligence of crowds and forming a knowledge network. Examples of this in the CG market are few and far between. However, <i>CGT</i> has the scoop on how P&G is leveraging such an environment using enterprise collaboration. </span></font></p><div></div> - 12/2/2010
PepsiCo to Acquire Russian Dairy and Juice Company
The transaction makes PepsiCo the largest food-and-beverage business in Russia and strengthens its position in fast-growing Eastern European and Central Asian markets. - 12/1/2010
Dole Grows Global Trade Compliance Capabilities
A division of Dole Food Company selects a solution to support compliance with European Import Control System and Export Control System regulations. - 11/30/2010
Coty Inc. to Acquire Philosophy and OPI
In the last week, the beauty giant announced two transactions that would significantly strengthen its footprint in the Health & Beauty Aids market