ARTICLES BY THIS AUTHOR
- 6/7/2011
An Industry of Visionaries
<em>CGT</em> Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 6/7/2011
Lance Markets Family Fun
The fully integrated marketing campaign runs from mid-April through June and includes rich media banners and 20-second pre-roll advertising on Parenting.com, Parents.com, RachaelRayMag.com, FoodNetwork.com and the Yahoo.com ad network. - 6/7/2011
2011 Visionaries
<em>CGT</em> presents the most recent crop of consumer goods "Visionaries" -- 10 influential leaders who are shaping the future of their respective companies with unprecedented business and technology initiatives. - 6/7/2011
The Digital Storefront
A progress report on the retail industry's adoption of mobile and social initiatives. - 6/7/2011
Goal-Oriented Degree
The El Momento que Cuenta campaign also includes a television commercial featuring soccer superstar Andres Guardado. - 6/7/2011
PepsiCo Gets Social at Point of Purchase
The engaging platform is expected to deliver consumers entertainment and fun along with beverages. - 6/6/2011
Pilgrim's Pride Appoints CFO
With the company's successful financial restructuring and subsequent integration with JBS USA now largely complete, the timing seemed right for an executive transition. - 6/6/2011
Walgreens Closes drugstore.com Deal
The addition of drugstore.com's online business across its health, personal care, beauty and vision categories is expected to better position Walgreens as the most convenient multi-channel retailer of health and daily living needs in America. - 6/6/2011
Heineken USA Revises Marketing Strategy
A global product integration company has been selected to represent Heineken USA in an integral part of its marketing mix. - 6/6/2011
P&G Makes Organizational Changes
The new team has deep, diverse and global experience to strengthen P&Gs global leadership in the beauty industry.