ARTICLES BY THIS AUTHOR
- 6/7/2011
Keys to DSR Success
Jennifer Beckett, Vendor Managed Technologies Inc. (VMT), shares some key insights for successfully integrating downstream data within an enterprise. - 6/7/2011
Jockey Gets Innovative with Underwear
Jockey staycool will also be supported with online and print buys, in-store elements and event sponsorships, in addition to several other marketing promotions throughout the year. - 6/7/2011
An Industry of Visionaries
<em>CGT</em> Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 6/7/2011
Lance Markets Family Fun
The fully integrated marketing campaign runs from mid-April through June and includes rich media banners and 20-second pre-roll advertising on Parenting.com, Parents.com, RachaelRayMag.com, FoodNetwork.com and the Yahoo.com ad network. - 6/7/2011
2011 Visionaries
<em>CGT</em> presents the most recent crop of consumer goods "Visionaries" -- 10 influential leaders who are shaping the future of their respective companies with unprecedented business and technology initiatives. - 6/7/2011
The Digital Storefront
A progress report on the retail industry's adoption of mobile and social initiatives. - 6/6/2011
Heineken USA Revises Marketing Strategy
A global product integration company has been selected to represent Heineken USA in an integral part of its marketing mix. - 6/6/2011
P&G Makes Organizational Changes
The new team has deep, diverse and global experience to strengthen P&Gs global leadership in the beauty industry. - 6/6/2011
Pilgrim's Pride Appoints CFO
With the company's successful financial restructuring and subsequent integration with JBS USA now largely complete, the timing seemed right for an executive transition. - 6/6/2011
Walgreens Closes drugstore.com Deal
The addition of drugstore.com's online business across its health, personal care, beauty and vision categories is expected to better position Walgreens as the most convenient multi-channel retailer of health and daily living needs in America.