ARTICLES BY THIS AUTHOR
- 6/7/2011
The Digital Storefront
A progress report on the retail industry's adoption of mobile and social initiatives. - 6/7/2011
Goal-Oriented Degree
The El Momento que Cuenta campaign also includes a television commercial featuring soccer superstar Andres Guardado. - 6/7/2011
PepsiCo Gets Social at Point of Purchase
The engaging platform is expected to deliver consumers entertainment and fun along with beverages. - 6/7/2011
Pampers Turns 50
Pampers and the Graham's Foundation began donating more than 30,000 care packages to families with babies in level three Neonatal Intensive Care Units (NICU) across the country. - 6/7/2011
Dynamic Margin Management
Rich Nanda of Deloitte Consulting provides tips for dealing with commodity inflation post the Great Recession. - 6/7/2011
LeapFrog Goes Mobile
'Scout's ABC Garden' app is fully loaded with features that have made LeapFrog a leader in the learning space. - 6/6/2011
Walgreens Closes drugstore.com Deal
The addition of drugstore.com's online business across its health, personal care, beauty and vision categories is expected to better position Walgreens as the most convenient multi-channel retailer of health and daily living needs in America. - 6/6/2011
Heineken USA Revises Marketing Strategy
A global product integration company has been selected to represent Heineken USA in an integral part of its marketing mix. - 6/6/2011
P&G Makes Organizational Changes
The new team has deep, diverse and global experience to strengthen P&Gs global leadership in the beauty industry. - 6/6/2011
Pilgrim's Pride Appoints CFO
With the company's successful financial restructuring and subsequent integration with JBS USA now largely complete, the timing seemed right for an executive transition.