ARTICLES BY THIS AUTHOR
- 6/14/2011
Maidenform Finds Best Fit with RFID
<div>The apparel manufacturer selects Cybra Corporations EdgeMagic solution to implement item-level RFID tagging.</div><br /> - 6/14/2011
Kellogg Details Trade Promotion Optimization Project
Here's how Kellogg Company approached using advanced analytics and demand data to model promotion variables. - 6/14/2011
U.P.C. Pioneer Alan Haberman Passes Away
Haberman was a driving force in the creation of the Auto-ID Center at the Massachusetts Institute of Technology in the 1990s, leading to the development of the Electronic Product Code and commercial uses of RFID. - 6/14/2011
Flintfox Acquires US Distributor
The organizational changes are expected to be of most benefit to Flintfox customers and partners.<br /> - 6/7/2011
Walmart, P&G, Kraft Share Sales & Marketing Tactics
More than 200 consumer goods executives convened in NYC this week for the 2011 Consumer Goods Sales & Marketing Summit. In its eighth year, the event delivered invaluable insight on hot customer-facing topics with its thought-provoking agenda -- featuring Walmart, Kraft and P&G -- and abundant networking opportunities. Here is a recap of the event's many highlights. - 6/7/2011
Keys to DSR Success
Jennifer Beckett, Vendor Managed Technologies Inc. (VMT), shares some key insights for successfully integrating downstream data within an enterprise. - 6/7/2011
Jockey Gets Innovative with Underwear
Jockey staycool will also be supported with online and print buys, in-store elements and event sponsorships, in addition to several other marketing promotions throughout the year. - 6/7/2011
An Industry of Visionaries
<em>CGT</em> Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 6/7/2011
Lance Markets Family Fun
The fully integrated marketing campaign runs from mid-April through June and includes rich media banners and 20-second pre-roll advertising on Parenting.com, Parents.com, RachaelRayMag.com, FoodNetwork.com and the Yahoo.com ad network. - 6/7/2011
2011 Visionaries
<em>CGT</em> presents the most recent crop of consumer goods "Visionaries" -- 10 influential leaders who are shaping the future of their respective companies with unprecedented business and technology initiatives.