ARTICLES BY THIS AUTHOR
- 6/14/2011
Sundance Completes PLM Implementation
Working with the Product Specification and Calendar Management modules of Centric 8 PLM, Sundance completed implementation in 11 weeks.<br /> - 6/14/2011
PepsiCo Tests Reduced-Sugar Cola Innovation
<div>Pepsi NEXT leverages both the formulation expertise of PepsiCo's R&D team and Pepsi's understanding of the evolving preferences of U.S. consumers.</div><br /> - 6/14/2011
Maidenform Finds Best Fit with RFID
<div>The apparel manufacturer selects Cybra Corporations EdgeMagic solution to implement item-level RFID tagging.</div><br /> - 6/14/2011
Kellogg Details Trade Promotion Optimization Project
Here's how Kellogg Company approached using advanced analytics and demand data to model promotion variables. - 6/7/2011
Pampers Turns 50
Pampers and the Graham's Foundation began donating more than 30,000 care packages to families with babies in level three Neonatal Intensive Care Units (NICU) across the country. - 6/7/2011
Dynamic Margin Management
Rich Nanda of Deloitte Consulting provides tips for dealing with commodity inflation post the Great Recession. - 6/7/2011
LeapFrog Goes Mobile
'Scout's ABC Garden' app is fully loaded with features that have made LeapFrog a leader in the learning space. - 6/7/2011
Walmart, P&G, Kraft Share Sales & Marketing Tactics
More than 200 consumer goods executives convened in NYC this week for the 2011 Consumer Goods Sales & Marketing Summit. In its eighth year, the event delivered invaluable insight on hot customer-facing topics with its thought-provoking agenda -- featuring Walmart, Kraft and P&G -- and abundant networking opportunities. Here is a recap of the event's many highlights. - 6/7/2011
Keys to DSR Success
Jennifer Beckett, Vendor Managed Technologies Inc. (VMT), shares some key insights for successfully integrating downstream data within an enterprise. - 6/7/2011
Jockey Gets Innovative with Underwear
Jockey staycool will also be supported with online and print buys, in-store elements and event sponsorships, in addition to several other marketing promotions throughout the year.