ARTICLES BY THIS AUTHOR
- 6/14/2011
Jarden Appoints CEO and Executive Chairman
<div>The Chief Executive Officer will be responsible for managing the day-to-day operations of the business and focus on driving consistent, profitable growth across all of Jarden's business segments.</div><br /> - 6/14/2011
Sara Lee Changes Spin-Off Plans
A decision has been made for Sara Lee to spin off its International Coffee and Tea business, rather than spinning off the North American business. <br /> - 6/14/2011
Fonterra Optimizes Predictive Analytics
Fonterra will implement a SignalDemand solution partnered by IBM Global Business Services as part of the IBM Consumer Products Industry Framework. - 6/14/2011
Sundance Completes PLM Implementation
Working with the Product Specification and Calendar Management modules of Centric 8 PLM, Sundance completed implementation in 11 weeks.<br /> - 6/7/2011
Goal-Oriented Degree
The El Momento que Cuenta campaign also includes a television commercial featuring soccer superstar Andres Guardado. - 6/7/2011
PepsiCo Gets Social at Point of Purchase
The engaging platform is expected to deliver consumers entertainment and fun along with beverages. - 6/7/2011
Pampers Turns 50
Pampers and the Graham's Foundation began donating more than 30,000 care packages to families with babies in level three Neonatal Intensive Care Units (NICU) across the country. - 6/7/2011
Dynamic Margin Management
Rich Nanda of Deloitte Consulting provides tips for dealing with commodity inflation post the Great Recession. - 6/7/2011
LeapFrog Goes Mobile
'Scout's ABC Garden' app is fully loaded with features that have made LeapFrog a leader in the learning space. - 6/7/2011
Walmart, P&G, Kraft Share Sales & Marketing Tactics
More than 200 consumer goods executives convened in NYC this week for the 2011 Consumer Goods Sales & Marketing Summit. In its eighth year, the event delivered invaluable insight on hot customer-facing topics with its thought-provoking agenda -- featuring Walmart, Kraft and P&G -- and abundant networking opportunities. Here is a recap of the event's many highlights.