ARTICLES BY THIS AUTHOR
- 6/5/2011
What Consumers Really Think about Retail Promotions
Social media, the Internet and smart phones are transforming how consumers access information. Here, Cognizant reveals new and unique research providing insights direct from consumers about brand perceptions, which sources have the best deals and more. - 5/31/2011
Oscar Mayer Brand Opens Food Truck
While the Wienermobile vehicle has been surprising and delighting people for 75 years, this will be the first time part of the fleet is serving hot dogs.<br /> - 5/31/2011
P&G Files Lawsuit Against Mouthwash Manufacturer
The lawsuit seeks to stop Vi-Jon from violating P&G's intellectual property and selling the infringing products. <br /> - 5/31/2011
Kraft Foods Highlights Big Wins in 2010
<div>Chairman and CEO Irene Rosenfeld reviews how the legacy Kraft Foods and Cadbury businesses achieved meaningful and lasting change in 2010.</div><br /> - 5/31/2011
Poll: Shoppers Want to Buy via Facebook and Twitter
Many companies use social media to build their brand, yet research indicates that they may also be able to monetize these channels. Online shoppers who interact with retailers on Facebook and Twitter are looking specifically for inside scoop on deals and want to stay up-to-date on products, according to new research. The study also highlights the popularity of group-buying sites and how smartphones influence social media. - 5/31/2011
Sara Lee Completes Acquisition of Aidells Sausage
<div>This acquisition expands Sara Lees presence into the organic and natural meats segments, while also increasing Sara Lees coverage of fast growing retail channels, such as club stores and organic grocers.</div><br /> - 5/31/2011
Brown Shoe Names SVP from Nike
<div>Brown Shoe Company, Inc. appoints Timothy J. Joyce to the position of Senior Vice President & General Manager-American Sporting Goods.</div><br /> - 5/24/2011
Diageo Reviews Operating Model; Executives Depart
The regional variation in the pace of economic growth has created significant change and new opportunities for Diageo. As a result, the company has begun to review its operating model across the global business. - 5/24/2011
Avon Names Former Royal Ahold Exec as CFO
The new executive's broad experience in developed and emerging markets is expected to be a significant asset as Avon continues to advance on its path to sustainable profitable growth. - 5/24/2011
Flowers Foods Completes Merger With Tasty Baking Company
The merger creates a larger business with a complementary portfolio of high-quality bakery products and deepens Flowers' penetration of the estimated $4 billion U.S. snack cake category.