ARTICLES BY THIS AUTHOR
- 9/15/2011
Snack Factory Innovates in a Crunch
Like most small companies, innovation is a vital part of Snack Factory's business strategy for its Pretzel Crisps brand. Here's how the company entered the growing Bold & Spicy category in record time. - 9/15/2011
The Next Generation of Innovation
<em>CGT</em> picked the brain of Surabhi Pokhriyal from Cognizant Consumer Goods Consulting Practice to find out what exactly "innovation" and its accompanying processes and technologies look like today. - 9/15/2011
Black & Decker Gets a New Grip on Innovation
Black & Decker satisfies a do-it-yourself consumer need with the introduction of the SureGrip All-In-One Laser Level. - 9/15/2011
Michael Angelo's Leads with ERP-Enabled Innovation
Michael Angelo's improved its already strong manufacturing capabilities to compete effectively in meeting the consumer-driven demand for good-tasting, quality prepared foods. - 9/15/2011
Amway Does the Twist
NUTRILITE Fruits & Vegetables 2GO Twist Tubes provide the natural antioxidant equivalent of two of the nine to 13 recommended servings of fruits and vegetables a day in a convenient, squeezable tube. - 9/15/2011
P&G Shapes the Store
Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods. - 9/15/2011
American Greetings Offers Mobile Greetings
justWink offers the next generation of greeting card shoppers a connection with the mobile world for the first time. - 9/15/2011
Social Listening
<a href="http://www.innovationedge.com">Innovationedge</a> Founder Cheryl Perkins offers guidance for mastering the art of co-created innovation. - 9/15/2011
Consumers Demand More of New Henkel Product
Henkel doubles production of Purex Complete Crystals Softener to accommodate runaway consumer demand for the product. - 9/15/2011
4N Creates Something Completely New
Founded by watchmaker Franois Quentin in 2009, the 4N brand grew from his desire to create a watch unlike any other on the market. Here's how he did it with a little help from Dassault Systemes.