ARTICLES BY THIS AUTHOR
- 9/15/2011
Windex is Going Miniature
The launch of Windex Mini comes on the heels of Johnson's speech at the 2011 Fortune Brainstorm Green conference in April 2011. - 9/15/2011
Why Didnt I Think of That?
<em>CGT</em> Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 9/15/2011
LeapFrog Takes a Big Leap
LeapFrog Enterprises, Inc. unveils LeapPad, a personalized learning tablet designed for kids ages four and up. - 9/15/2011
Snack Factory Innovates in a Crunch
Like most small companies, innovation is a vital part of Snack Factory's business strategy for its Pretzel Crisps brand. Here's how the company entered the growing Bold & Spicy category in record time. - 9/15/2011
The Next Generation of Innovation
<em>CGT</em> picked the brain of Surabhi Pokhriyal from Cognizant Consumer Goods Consulting Practice to find out what exactly "innovation" and its accompanying processes and technologies look like today. - 9/15/2011
Black & Decker Gets a New Grip on Innovation
Black & Decker satisfies a do-it-yourself consumer need with the introduction of the SureGrip All-In-One Laser Level. - 9/15/2011
Michael Angelo's Leads with ERP-Enabled Innovation
Michael Angelo's improved its already strong manufacturing capabilities to compete effectively in meeting the consumer-driven demand for good-tasting, quality prepared foods. - 9/15/2011
Amway Does the Twist
NUTRILITE Fruits & Vegetables 2GO Twist Tubes provide the natural antioxidant equivalent of two of the nine to 13 recommended servings of fruits and vegetables a day in a convenient, squeezable tube. - 9/15/2011
P&G Shapes the Store
Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods. - 9/15/2011
American Greetings Offers Mobile Greetings
justWink offers the next generation of greeting card shoppers a connection with the mobile world for the first time.